Sassoon J. David & Co. Pvt. Ltd. v. CIT

118 ITR 261Supreme Court of India1979#238 most cited

What is Sassoon J. David & Co. Pvt. Ltd. v. CIT authority for?

An expense incurred by an assessee for its own business, such as advertising, marketing, and promotional (AMP) expenses, cannot be disallowed merely because it incidentally or indirectly benefits the assessee's sister concerns or associated enterprises.

323

judgments rely on this decision, according to BharatTax’s citation analysis of 372,250 Indian tax judgments — from 2009 to 2025.

Also referred to as

Sassoon J. David & Co. Pvt. Ltd. v. CIT · 118 ITR 261 · Section 37(1) disallowance · business expenditure · commercial expediency · indirect benefit sister concerns · associated enterprises · AMP expenses · related party transactions · Section 40A(2)

Issues it is cited on

Judgments citing Sassoon J. David & Co. Pvt. Ltd. v. CIT

Permali Wallce Ltd., Bhopal vs. Assistant Commissioner of Income Tax 3 (1), Bhopal

In the result, the appeal of the assessee stands allowed

ITA 222/IND/2018[2013-14]Status: DisposedITAT Indore29 Nov 2019AY 2013-14

Bench: Shri Kul Bharat & Shri Manish Boradassessment Year: 2013-14 Permali Wallace Ltd. Acit-3(1) बनाम/ Hoshangabad Road, Bhopal Bhopal Vs. (Appellant) (Revenue) Pan: Aabcp7557R Appellant By Miss Nisha Lahoti, Ca Revenue By Shri K.G. Goyal, Sr. Dr Date Of Hearing: 25.11.2019 Date Of Pronouncement: 29.11.2019 आदेश / O R D E R Per Manish Borad, A.M: This Appeal At The Instance Of Assessee Pertaining To A.Y. 2013-14 Is Directed Against The Order Of Commissioner Of Income Tax(Appeals)-2, Bhopal, (In Short ‘Cit’), Dated 02.07.2018 Which Is Arising Out Of The Order U/S 143(3) Of The Income Tax Act 1961(Hereinafter Called As The ‘Act’) Framed On 22.02.2016 By Acit- 3(1), Bhopal. 2. The Assessee Has Raised Following Grounds Of Appeal:

Section 143(2)Section 143(3)

…ose and there is no personal element. Since they have been incurred wholly and exclusively for the purpose of business, no adhoc disallowance should have been made. She placed reliance on following judgments: 1. Sassoon J. David & CO. (P.) Ltd. vs. CIT (1979) 118 ITR 261(SC) 2. S.A. Builders Ltd. vs. Commissioner of Income Tax (2007) 288 ITR 1(SC). 3. Addl. CIT vs. Rajashtan Spg. & Wvg. Mills Ltd. (2005) 274 ITR 465(Raj) 4. CIT vs. Birla Cotton Spg. & Wvg. Mills Ltd./Birla Bros. (P.) Ltd. (1971) 82 ITR 166(SC) 9. Per Contra Ld. Departmental Representative (DR) vehemently argued supporting the orders of the lower…