Sassoon J. David & Co. Pvt. Ltd. v. CIT
118 ITR 261Supreme Court of India1979#238 most cited
What is Sassoon J. David & Co. Pvt. Ltd. v. CIT authority for?
An expense incurred by an assessee for its own business, such as advertising, marketing, and promotional (AMP) expenses, cannot be disallowed merely because it incidentally or indirectly benefits the assessee's sister concerns or associated enterprises.
323
judgments rely on this decision, according to BharatTax’s citation analysis of 372,250 Indian tax judgments — from 2009 to 2025.
Also referred to as
Sassoon J. David & Co. Pvt. Ltd. v. CIT · 118 ITR 261 · Section 37(1) disallowance · business expenditure · commercial expediency · indirect benefit sister concerns · associated enterprises · AMP expenses · related party transactions · Section 40A(2)