Sassoon J. David & Co. Pvt. Ltd. v. CIT

118 ITR 261Supreme Court of India1979#238 most cited

What is Sassoon J. David & Co. Pvt. Ltd. v. CIT authority for?

An expense incurred by an assessee for its own business, such as advertising, marketing, and promotional (AMP) expenses, cannot be disallowed merely because it incidentally or indirectly benefits the assessee's sister concerns or associated enterprises.

323

judgments rely on this decision, according to BharatTax’s citation analysis of 372,250 Indian tax judgments — from 2009 to 2025.

Also referred to as

Sassoon J. David & Co. Pvt. Ltd. v. CIT · 118 ITR 261 · Section 37(1) disallowance · business expenditure · commercial expediency · indirect benefit sister concerns · associated enterprises · AMP expenses · related party transactions · Section 40A(2)

Issues it is cited on

Judgments citing Sassoon J. David & Co. Pvt. Ltd. v. CIT

Ngc Network (India) Pvt. Ltd., Mumbai vs. A.C.I.T. RG. 11(1), Mumbai

In the result, both the appeals filed by assessee and Revenue stand dismissed

ITA 4534/MUM/2012[2007-08]Status: DisposedITAT Mumbai23 Jul 2019AY 2007-08

Bench: Shri Mahavir Singh & Shri Ramit Kocharआयकर अपीऱ सं./I.T.A. No.4534/Mum/2012 (नििाारण वर्ा / Assessment Year: 2007-08) बिाम/ Ngc Network (India) Pvt. Ltd Acit Range- 11(1) R.No. 439, Star House, 3 Rd Floor, Aayakar Bhavan, Off Dr. E. Moses Road, V. M.K Marg, Mahalaxmi, Mumbai- 400020 Mumbai- 400011 स्थायी ऱेखा सं./ Pan :Aabcn1401A

For Appellant: Shri. Porus KakaFor Respondent: Shri. Pavan K Beerla (DR)
Section 143(3)Section 144CSection 92C

…आयकर अपीऱीय अधिकरण “J” न्यायपीठ म ुंबई में। IN THE INCOME TAX APPELLATE TRIBUNAL “J” BENCH, MUMBAI BEFORE SHRI MAHAVIR SINGH, JUDICIAL MEMBER AND SHRI RAMIT KOCHAR, ACCOUNTANT MEMBER आयकर अपीऱ सं./I.T.A. No.4534/Mum/2012 (नििाारण वर्ा / Assessment Year: 2007-08) बिाम/ NGC Network (India) Pvt. Ltd ACIT Range- 11(1) R.No. 439, Star House, 3 rd Floor, Aayakar Bhavan, Off Dr. E. Moses Road, v. M.K Marg, Mahalaxmi, Mumbai- 400020 Mumbai- 400011 स्थायी ऱेखा सं./ PAN :AABCN1401A आयकर अपीऱ सं./I.T.A. No.4388/Mum/2012 (नििाारण वर्ा / Assessment Year: 2007-08) बिाम/ ACIT Range 11(1) NGC Network (India) Pvt. R.No. 439, Ltd…

ACIT 11(1), Mumbai vs. Ngc Network (I) P.Ltd, Mumbai

In the result, both the appeals filed by assessee and Revenue stand dismissed

ITA 4388/MUM/2012[2007-08]Status: DisposedITAT Mumbai23 Jul 2019AY 2007-08

Bench: Shri Mahavir Singh & Shri Ramit Kocharआयकर अपीऱ सं./I.T.A. No.4534/Mum/2012 (नििाारण वर्ा / Assessment Year: 2007-08) बिाम/ Ngc Network (India) Pvt. Ltd Acit Range- 11(1) R.No. 439, Star House, 3 Rd Floor, Aayakar Bhavan, Off Dr. E. Moses Road, V. M.K Marg, Mahalaxmi, Mumbai- 400020 Mumbai- 400011 स्थायी ऱेखा सं./ Pan :Aabcn1401A

For Appellant: Shri. Porus KakaFor Respondent: Shri. Pavan K Beerla (DR)
Section 143(3)Section 144CSection 92C

…आयकर अपीऱीय अधिकरण “J” न्यायपीठ म ुंबई में। IN THE INCOME TAX APPELLATE TRIBUNAL “J” BENCH, MUMBAI BEFORE SHRI MAHAVIR SINGH, JUDICIAL MEMBER AND SHRI RAMIT KOCHAR, ACCOUNTANT MEMBER आयकर अपीऱ सं./I.T.A. No.4534/Mum/2012 (नििाारण वर्ा / Assessment Year: 2007-08) बिाम/ NGC Network (India) Pvt. Ltd ACIT Range- 11(1) R.No. 439, Star House, 3 rd Floor, Aayakar Bhavan, Off Dr. E. Moses Road, v. M.K Marg, Mahalaxmi, Mumbai- 400020 Mumbai- 400011 स्थायी ऱेखा सं./ PAN :AABCN1401A आयकर अपीऱ सं./I.T.A. No.4388/Mum/2012 (नििाारण वर्ा / Assessment Year: 2007-08) बिाम/ ACIT Range 11(1) NGC Network (India) Pvt. R.No. 439, Ltd…