Sassoon J. David & Co. Pvt. Ltd. v. CIT

118 ITR 261Supreme Court of India1979#238 most cited

What is Sassoon J. David & Co. Pvt. Ltd. v. CIT authority for?

An expense incurred by an assessee for its own business, such as advertising, marketing, and promotional (AMP) expenses, cannot be disallowed merely because it incidentally or indirectly benefits the assessee's sister concerns or associated enterprises.

323

judgments rely on this decision, according to BharatTax’s citation analysis of 372,250 Indian tax judgments — from 2009 to 2025.

Also referred to as

Sassoon J. David & Co. Pvt. Ltd. v. CIT · 118 ITR 261 · Section 37(1) disallowance · business expenditure · commercial expediency · indirect benefit sister concerns · associated enterprises · AMP expenses · related party transactions · Section 40A(2)

Issues it is cited on

Judgments citing Sassoon J. David & Co. Pvt. Ltd. v. CIT

Pbs Oil Industries Limited, Dhamtari vs. Deputy Commissioner of Income Tax, Circle 2(1), Raipur

Appeal is allowed in terms of our aforesaid observations

ITA 6/RPR/2018[2014-15]Status: DisposedITAT Raipur08 Sept 2022AY 2014-15

Bench: Shri Ravish Sood & Shri Arun Khodpiaआयकर अपील सं. / Ita No. 06/Rpr/2018 "नधा"रण वष" / Assessment Year : 2014-15 Pbs Oil Industries Limited Plot No.1, Arjuni Industrial Area, Dhamtari (C.G.)-493773 Pan : Aabcp3646B .......अपीलाथ" / Appellant बनाम / V/S. The Deputy Commissioner Of Income Tax-2(1), Raipur (C.G.) ……""यथ" / Respondent Assessee By : Shri R.B Doshi, Ar Revenue By : Shri G.N Singh, Sr. Dr सुनवाई क" तार"ख / Date Of Hearing : 04.08.2022 घोषणा क" तार"ख / Date Of Pronouncement : 09.09.2022

For Appellant: Shri R.B Doshi, ARFor Respondent: Shri G.N Singh, Sr. DR
Section 143(3)Section 37(1)

…ot apply." It will, therefore, be clear that even if an expense is incurred voluntarily, it may still be construed as 'wholly and exclusively’. Explaining this principle, Hon’ble Supreme Court has, in the case of Sassoon J David & Co. (P) Ltd. vs. CIT [(1979) 118 ITR 261 (SC)] inter alia observed that :"It has to be observed here that the expression "wholly and exclusively" used in s. 10(2)(xv) of the Act does not mean "necessarily". Ordinarily, it is for the assessee to decide whether any expenditure should be incurred in the course of his or its business. Such expenditure may be incurred voluntarily and without…