BMW India (P) Ltd. v. DCIT, Gurgaon

88 Taxmann.com 26Reported decision#9912 most cited

What is BMW India (P) Ltd. v. DCIT, Gurgaon authority for?

Expenditure on advertisement, marketing, and promotion (AMP) can be treated as an international transaction subject to the arm's length principle if it benefits a foreign associated enterprise's brand.

11

judgments rely on this decision, according to BharatTax’s citation analysis of 366,314 Indian tax judgments — from 2025 to 2025.

Also referred to as

BMW India · DCIT Gurgaon · AMP expenditure · international transaction · arm's length principle · associated enterprise · brand benefit · section 92B · section 92F · 88 Taxmann.com 26

Issues it is cited on

Judgments citing BMW India (P) Ltd. v. DCIT, Gurgaon

BMW India (P) Ltd. v. DCIT, Gurgaon (88 Taxmann.com 26) — Cited in 11 Judgments | BharatTax