NGC NETWORK ASIA LLC,MUMBAI vs. DDIT (IT) RG 4(2), MUMBAI

ORDER Per Pramod Kumar, VP:

ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 2 of 30 2. Grievances raised in these appeals are as follows:-

(directed against order dated 26.09.2011 passed by the Assessing Officer passed by the Assessing Officer under section 143(3) r.w.s. 144C (13) of the Income Tax Act 1961, for the assessment year 2007-08)

1. Ground 1 a. The learned AO has erred in determining a sum of Rs 7,263,019 as payable by Appellant. b. The learned AO has erred in determining the total income of the Appellant to be Rs 176,087,745.

2. Ground 2 The learned AO/ DRP has erred in holding that the Appellant has a Permanent Establishment ('PE') in India as per the provisions of the India-US Double Tax Avoidance Agreement ('India - US tax treaty') and accordingly, holding the ad sales revenue earned by the Appellant as taxable in India. The Appellant prays that the AO be directed to treat the ad sales revenue as not taxable in India in the absence of PE in India. 3. Ground 3 The learned AO/ DRP has erred in holding that the distribution revenues earned by the Appellant falls within the meaning of the term 'Royalty' under Article 12 of the India- US tax treaty and the Act and accordingly, such distribution revenues are taxable in India.

ITA No. 5826/Mum/2012 (directed against order dated 14.02.2012passed by the Assessing Officer passed by the Assessing Officer under section 143(3) r.w.s. 144C (13) of the Income Tax Act 1961, for the assessment year 2004-05) 1. The Appellant has disclosed, fully and truly all material facts, necessary for completion of original assessment proceedings under Section 143(3) of the Act, and there is no indication either in the notice issued under Section 147 of the Act or in the reasons issued for reopening of an assessment, that there was a failure or ITA No. 5826/Mum/2012 ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 3 of 30 omission on part of Appellant to fully and truly disclose the material facts necessary for assessment.

2. There was a mere change of opinion as the original assessment proceedings for the subject AY had been completed under Section 143(3) of the Act after considering the rate of exchange as on 31 March 2004 for distribution fees (being royalty income). Thus, the learned Assessing officer had expressly applied his mind on the issue and it was not open to him to review his own order and reopen the assessment.

3. No new material had come into the possession of the learned Assessing Officer evidencing escapement of income for the subject AY and the reopening was based on a mere relook of the material already on record, and hence the reopening is not permissible under the law.

4. The reassessment proceedings is time barred under proviso to Section 147 of the Act in the absence of failure on the part of the Appellant to fully and truly disclose all material facts, as the same has been initiated after the expiry of four years from the end of relevant AY and scrutiny assessment proceedings for subject AY has been completed under Section 143(3) of the Act.

ITA No. 7631/Mum/2012 (directed against order dated 12.10.2012 passed by the Assessing Officer passed by the Assessing Officer under section 143(3) r.w.s. 144C (13) of the Income Tax Act 1961, for the assessment year 2008-09) 1. Ground 1 a. The learned AO has erred in determining a sum of Rs 15,049,768 as payable by the Appellant, b. The learned AO has erred in determining the total income of the Appellant to be Rs.192,191,240.

2. Ground 2 The learned AO/DRP has erred in not appreciating the principal to principal arrangement entered into between the Appellant and NGC Network (India) Private Limited ('NGC India') for sale of advertisement air time to NGC India for a lumpsum consideration.

3. Ground 3 The learned AO/ DRP has erred in holding that the Appellant has a Permanent Establishment ('PE') in India as per the provisions of the India-US Double Tax ITA No. 5826/Mum/2012 ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 4 of 30 Avoidance Agreement ('India - US tax treaty') and accordingly, the advertisement sales revenue earned by the Appellant are taxable in India. The Appellant prays that the learned AO be directed to treat the advertisement sales revenue as not taxable in India in the absence of PE in India.

4. Ground 4 Without prejudice to Ground 2 & 3 above the learned AO/DRP erred in attributing additional profits to the Appellant in India without appreciating that the alleged PE has been remunerated at arm's length.

5. Ground 5 The learned AO/ DRP has erred in holding that the distribution revenues earned by the Appellant falls within the meaning of the term 'Royalty' under Article 12 of the India-US tax treaty and the Act and accordingly, such distribution revenues are taxable in India. The Appellant prays that the learned AO be directed to treat the distribution revenues as not taxable in India, as the distribution revenues are not in the nature of royalty.

6. Ground 6 The learned AO/DRP has erred in taxing the content syndication income earned by the Appellant at the rate of 42.23% rather than at the rate of 10.56% as per section 115A of the Income Tax Act, 1961. The Appellant prays that the learned AO be directed to tax such content syndication income on gross basis at 10.56% as per section 115A of the Act as the same being in the nature of royalty.

(directed against order dated 10.01.2014 passed by the Assessing Officer passed by the Assessing Officer under section 143(3) r.w.s. 144C (13) of the Income Tax Act 1961, for the assessment year 2009-10) 1. Ground 1 a. erred in determining a sum of Rs. 108,911,518/- as payable by the Appellant. b. erred in determining the total income of the Appellant to be Rs. 473,824,020/-.

ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

2. Ground 2 Erred in holding that the Appellant has a Permanent Establishment (‘PE’) in India as per the provisions of the India-USA Double Tax Avoidance Agreement and accordingly, the advertisement sales revenue earned by the Appellant are taxable in India.

3. Ground 3 Without prejudice to Ground 2 above, erred in attributing additional profits to the Appellant in India, without appreciating that the alleged PE has been remunerated at arm’s length. (directed against order dated 29.01.2016 passed by the Assessing Officer passed by the Assessing Officer under section 143(3) r.w.s. 144C (13) of the Income Tax Act 1961, for the assessment year 2011-12)

On the facts and in the circumstances of the case and in law, the learned AO based on the directions of the DRP: Ground 1 erred in determining the total income of the Appellant at Rs 64,31,26,290; Ground 2 erred in holding that NGC Network (India) Private Limited/ Fox Channels (India) Private Limited constitute Permanent Establishment ('PE') of the Appellant in India as per the provisions of Article 5(2) and Article 5(4) of the India-USA Double Tax Avoidance Agreement ('India - US tax treaty') and accordingly holding that the advertisement sales revenue earned by the Appellant are taxable in India; Ground 3 Without prejudice to Ground 2 above, erred in attributing additional profits to the Appellant in India without appreciating that the alleged PE has been remunerated at arm's length; Ground 4 erred in holding that the distribution fee earned by the Appellant is taxable as Royalty in India; ITA No. 5826/Mum/2012 ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 6 of 30 Ground 5 erred in granting short credit of taxes deducted at source amounting to Rs.38,13,375; Ground 6 erred in adding an amount of Rs.17,96,79,470 to the tax liability, being refund for AY 2011-12 alleged to be received by the Appellant, without appreciating the fact that the Appellant has never received any refund for AY 2011-12; Ground 7 erred in levying interest under Section 234D of the Act; Ground 8 erred in initiating penalty proceedings under Section 271(1)(c) of the act without appreciating the fact that the Appellant has not concealed any income nor furnished any inaccurate particulars of its income; Ground 9 erred in initiating penalty proceedings under Section 271A of the Act without appreciating the fact that the Appellant is a non-resident and is not required to maintain India specific books of accounts; Ground 10 erred in initiating penalty proceedings under Section 271B of the Act without appreciating the fact that the Appellant is a non-resident and is not required to get its accounts audited; (directed against order dated 31.12.2016 passed by the Assessing Officer passed by the Assessing Officer under section 143(3) r.w.s. 144C (13) of the Income Tax Act 1961, for the assessment year 2012-13)

On the facts and in the circumstances of the case and in law, the learned AO based on the directions of the DRP: Ground 1 erred in determining the total income of the Appellant at Rs 63,47,74,373; ITA No. 5826/Mum/2012 ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 7 of 30 Ground 2 erred in holding that NGC Network (India) Private Limited/ Fox Channels (India) Private Limited constitute Permanent Establishment ('PE') of the Appellant in India as per the provisions of Article 5(2) and Article 5(4) of the India-USA Double Tax Avoidance Agreement ('India - US tax treaty') and accordingly holding that the advertisement sales revenue earned by the Appellant are taxable in India; Ground 3 Without prejudice to Ground 2 above, erred in attributing additional profits to the Appellant in India without appreciating that the alleged PE has been remunerated at arm's length; Ground 4 erred in holding that the commission income earned by the Appellant from Star India Private Limited for advertisement airtime sold to the foreign advertisers outside of India is taxable in India; Ground 5 Without prejudice to the ground 2 above, erred in attributing the gross commission income earned by the Appellant to the alleged PE in India; Ground 6 erred in not appreciating the fact that the alleged PE has not played any role in earning commission income and accordingly, the said commission income is not taxable in India; Ground 7 Without prejudice to above, erred in taxing the entire commission income as business income instead of the profit as computed by applying the global profitability rate of the Appellant; Ground 8 erred in holding that the distribution fee earned by the Appellant is taxable as Royalty in India; Ground 9 erred in levying surcharge at the rate of 5% on the base tax amount instead of the rate of 2% as applicable to the Appellant, while calculating the tax liability of the Appellant for A.Y. 2012-13; Ground 10 ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 erred in levying surcharge, education cess and secondary and higher education cess over and above the tax computed at the rate prescribed under the India-US tax traty on the distribution revenues, while calculating the income tax liability for Assessment Year 2012-13; Ground 11 Erred in granting short credit of taxes deducted at source amounting to Rs.70,719; Ground 12 Erred in initiating penalty proceedings under section 271(1)(c) of the Act without appreciating the fact that the Appellant has neither concealed any income nor furnished any inaccurate particulars of its income; Ground 13 erred in initiating penalty proceedings under section 271A of the Act without appreciating the fact that the Appellant is a non-resident and is not required to maintain India specific books of accounts; Ground 14 erred in initiating penalty proceedings under section 271B of the Act without appreciating the fact that the Appellant is a non-resident and is not required to get its accounts audited; ITA No. 528/Mum/2018 (directed against order dated 27.11.2017 passed by the Assessing Officer passed by the Assessing Officer under section 143(3) r.w.s. 144C (13) of the Income Tax Act 1961, for the assessment year 2013-14) On the facts and in the circumstances of the case and in law, the learned AO based on the directions of the DRP: Ground 1 erred in determining the total income of the Appellant at Rs 69,55,17,788; Ground 2 erred in holding that NGC Network (India) Private Limited/ Fox Channels (India) Private Limited constitute Permanent Establishment ('PE') of the Appellant in India as per the provisions of Article 5(2) and Article 5(4) of the India-USA Double ITA No. 7994/Mum/2011, ITA No. 5826/Mum/2012 ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 9 of 30 Tax Avoidance Agreement ('India - US tax treaty') and accordingly holding that the advertisement sales revenue earned by the Appellant are taxable in India; Ground 3 Without prejudice to Ground 2 above, erred in attributing additional profits to the Appellant in India without appreciating that the alleged PE has been remunerated at arm's length; Ground 4 erred in holding that the commission income earned by the Appellant from Star India Private Limited for advertisement airtime sold to the foreign advertisers outside of India is taxable in India; Ground 5 erred in not appreciating the fact that the alleged PE has not played any role in earning commission income and accordingly, the said commission income is not taxable in India; Ground 6 Without prejudice to above, erred in taxing the entire commission income as business income instead of the profit as computed by applying the global profitability rate of the Appellant; Ground 7 erred in holding that the distribution fee earned by the Appellant is taxable as Royalty in India; Ground 8 erred in levying surcharge, education cess and secondary and higher education cess over and above the tax computed at the rate prescribed under the India-US tax treaty on the distribution revenues, while calculating the income tax liability for A.Y. 2013-14. Ground 9 erred in not granting entire credit of taxes deducted at source amounting to Rs.22,71,67,814; Ground 10 ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 10 of 30 erred in levy of interest under section 234A of the Act amounting to Rs.17,00,877 without appreciating the fact that the Appellant has filed its return of income within the time limit prescribed under Section 139(1) of the Act; Ground 11 erred in levy of interest under section 234B of the Act amounting to Rs.9,52,49,112; Ground 12 erred in initiating penalty proceedings under section 271(1)(c) of the Act without appreciating the fact that the Appellant has neither concealed any income nor furnished any inaccurate particulars of its income; 3. Grievance of the assessee is thus two fold-first-that the authorities below erred in holding that the assessee had a dependent agency permanent establishment (DAPE) in India and that the profits of the DAPE on account of advertisement sale revenues were liable to be taxed as such, and, second-that the distribution revenues earned by the assessee are taxable under article 12 of the Indo-US tax treaty. These are some small peripheral legal issues, raised by the assessee, but then these issues admittedly do not call for any adjudication by us inasmuch as so far as levy of interest under section 324A, B & C and cess etc are concerned these issues will be rendered infructuous and so far as not granting tax credit is concerned, these issues were not pressed.

4. So far as the first core issue is concerned, i.e. whether or not the assessee had a dependent agent permanent establishment (DAPE) in India and whether or not any profits on account of advertisement sale revenues can be brought to tax in the hands of such a DAPE, we find that it is not even revenue’s case that the dependent agent has not been paid an arm’s length remuneration. As a matter of fact, the assessee has filed the evidences in support of the stand that these transactions have been held to be arm’s length transactions. Given this factual position, we find that this issue is squarely covered in favour of the assessee by a co-ordinate bench decision in the case of ADIT vs Asia Today Ltd [(2021) 124 taxmann.com (Mum- Trib)] wherein the co-ordinate bench has observed as follows:- 6. To adjudicate on these appeals, at this stage, only a minimal facts need to be taken note of. The assessee before us is a foreign telecasting company incorporated in Mauritius and having a tax residency certificate of Mauritius. It sells advertising time and collects subscription revenues through its Indian affiliates Zee Telefilms Limited and El Zee, but its claim was that since it does not have any permanent establishment in India, no part of its income was taxable in India. The Assessing Officer did not accept the claim. He was of the view that its Indian agent constitutes virtual projection of the foreign company, and, therefore, it has a permanent establishment in India, in the light of Hon'ble Andhra Pradesh High Court's judgment in the case of CIT Vs Vishakhapatnam Port Trust (144 ITR 146). Referring to this judgment, and ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 11 of 30 analyzing the facts of the case of the assessee, in the assessment order for the assessment year 2002-03, for example, the Assessing Officer concluded as follows:

5.2.3 Now keeping the above in view point, one has to look into the factual aspects of the case, particularly the following:  The assessee could not have earned any income from India but for its Indian agent, ZTL/EI Zee.  The 'brand name' used by the assessee is same as that of its agent in India, that is, ZEE. Thus, for persons desirous of doing business with the assessee in India, there is no difference between ZTL/EI Zee and Asia Today Ltd. it is seen that in a number of TDS certificates issued to the assessee, the name 'Zee TV' or 'Zee ZTL/EI Zee Cinema' or 'Zee Telefilms' were used. There terms were therefore, used interchangeably.  The income stream of the assessee is from selling of advertising time and these are 'sold' by ZTL/EI Zee. Almost all the advertisers are from India and the advertisements are solicited by the Indian company. The advertisers book the slots on the channel by coming into contact with employees of ZTL/EI Zee at their office. The other stream of revenue is 'subscription revenue' which is also collected by ZTL/EI Zee on behalf of the assessee.  The payments are collected by ZTL/EI Zee and the same is remitted to Mauritius by it.  The employees of ZTL/EI Zee are employees of Zee group as a whole and they perform functions as required by ATL also.  In the case of other telecasting channels also it is held by the revenue authorities that their agent in India constitute a Permanent Establishment. 5.2.4. The above stated factual position clearly brings out that the assessee's case falls under Article 5(1) of the Indo-Mauritius treaty when the business of the assessee is carried out through a fixed placed in India and in effect, is a virtual projection of the assessee in India.

8. It was in this backdrop that the taxability of the assessee, in respect of advertisement revenue and subscription revenues earned through its agents in India, was confirmed. However, when he carried the matter in appeal before the learned CIT(A), he held that the assessee does not have any permanent establishment in India. Therefore, the assessee cannot be taxed in respect of its income from Indian operations. The relevant facts for the other assessment year are, as learned representatives fairly agree, materially similar. The Assessing Officer is aggrieved and in appeal before us. The assessee's cross-objections, however, deal with an even more fundamental aspect. That aspect is that given the fact that the assessee has paid arm's length remuneration to its Indian agents, no further taxability can be attributed to its income earned through the agents in India.

10. We find that it's an admitted position that the assessee does not have any office or place of management of its own, and its presence in India is only through its agents. Undoubtedly, in terms of Hon'ble Andhra Pradesh High Court's path-breaking judgment in the case of Vishakhapatnam Port Trust (supra), " 'permanent establishment' postulate the existence of a substantial element of an enduring or permanent nature of a foreign enterprise in another country which can be attributed to a fixed place of business in that country" and "it should be of such a nature that it would amount to a virtual projection of the foreign enterprise of one ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 13 of 30 country into the soil of another country" [Emphasis, by underlining, supplied by us, here as also elsewhere in this order]. What is equally important is in the fundamental analysis justifying the existence of permanent establishment under Article 5(1) and 5(2), as we have reproduced earlier, there is not even a whisper of a mention about any fixed place of business. All this analysis points out is that "The assessee could not have earned any income from India but for its Indian agent, ZTL/EI Zee" and that "The employees of ZTL/EI Zee are employees of Zee group as a whole and they perform functions as required by ATL also", but then the agent and the principal being from the same busines group would not obliterate their separate legal existence. It is only elementary that there cannot be a permanent establishment under the basic rule, i.e., 5(1), unless there is a fixed place of business. It is by now well settled in law that in order to constitute a fixed place permanent establishment under Article 5(1), there has to a fixed place of business from which business of the foreign enterprise is carried out, and such a place of business should be at the disposal of foreign enterprise. As observed by a coordinate bench of this Tribunal, relying upon the landmark Special Bench decision in the case of Motorola Inc Vs DCIT [(2005) 95 ITD SB 269 (Del)] and in the case of Airlines Rotables Ltd Vs JDIT [(1911) 44 SOT 368 (Mum)], "The physical test, i.e., place of business test, requires that there should be a physical location at which the business is carried out. However, mere existence of a physical location is not enough. This location should also be at the disposal of the foreign enterprise and it must be used for the business of foreign enterprise as well. A place of business should be at the disposal of the foreign enterprise for the purpose of its own business activities. This place has to be owned, rented or otherwise at the disposal of the assessee, and a mere occasional factual use of place does not suffice". Even a case is not made out for the satisfaction of this condition by the Assessing Officer, and, as such, there is no case for the existence of a permanent establishment under Article 5(1). As for the permanent establishment under Article 5(2), even by definition, there cannot be a permanent establishment under Article 5(2) unless it is at least alleged to be covered by one of the specific clauses in article 5(2). As we discuss the case made out by the Assessing Officer, it is also important to note that the Assessing Officer concludes his relevant analysis by adding that "In the case of other telecasting channels also it is held by the revenue authorities that their agent in India constitute a Permanent Establishment", but in none of these cases the permanent establishment is said to be under basic rule, i.e., Article 5(1) and Article 5(2), and in all these cases, the permanent establishment is dependent agency permanent establishment, i.e., under Article 5(4). Even the case of the Assessing Officer thus hinges on the applicability of Article 5(4). There can be permanent establishments through the presence of the agency, for example. There can be virtual projections even without a fixed place of business, such as in the case of a dependent agency permanent establishment, but such cases will be covered by article 5 (4) rather than article 5(1) and 5(2). The detailed analysis by the Assessing Officer, as extracted earlier in this order, also makes that position evident. At best, therefore, it is a case of dependent agency permanent establishment under Article 5(4), and learned Departmental Representative also accepts that. There is no conflict between ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 14 of 30 'virtual projection of a foreign enterprise' and the 'dependent agency permanent establishment', and it's in this light that we have to take note of the analysis of legal position. There can be simple situations in which a foreign enterprise operates through an agent, acting as a franchise, and such a franchise can virtually project business of the foreign enterprise on the soil of another country. Clearly, therefore, just because there is virtual projection of business, as the case is made out by the Assessing Officer, it is to be inferred that that there is a permanent establishment under the basic rule, i.e., Article 5(1) an 5(2), and negate the existence of a dependent agency permanent establishment, as would at best emerge out of the facts marshalled out by the Assessing Officer. As we are examining this aspect of the matter, it may also be useful to refer to the following extracts, defining permanent establishment, from the India Mauritius Double Taxation Avoidance Agreement [(1984) 146 ITR (St.) 214]:- ARTICLE 5 PERMANENT ESTABLISHMENT 1. For the purposes of this Convention, the term "permanent establishment" means a fixed place of business through which the business of the enterprise is wholly or partly carried on.

6. The fact that a company, which is a resident of a Contracting State controls or is controlled by a company which is a resident of the other Contracting State, or which carries on business in that other Contracting State (whether through a permanent establishment or otherwise) shall not, of itself, constitute either company a permanent establishment of the other.

11. The case of the Revenue is thus clearly confined to the existence of DAPE on the facts of this case. The question thus arises as to what are the tax implications of the existence of a dependent agent permanent establishment (DAPE) under Article 5(4). The DAPE is, after all, a type of permanent establishment, and the very concept of permanent establishment is a compromise between source rule and residence rule inasmuch as it provides justification to trigger source jurisdiction taxation over ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 16 of 30 business activities of a foreign enterprise. Unless there is a PE in the source jurisdiction, there cannot be taxation of business profits of the foreign enterprise in the source jurisdiction, and when there is a PE in the source jurisdiction, only so much of profits of the foreign enterprise, as are attributable to a PE, can be taxed in the source jurisdiction- as is the unambiguous mandate of Article 7(1). It is in this context one has to examine the tax implications of DAPE, and that tax implication is that the profits attributable to the DAPE are brought to tax in the source jurisdiction. The next logical point, therefore, as to how to compute profits attributable to a DAPE, and it is this aspect of the matter which has been a subject matter of academic debates and controversies. There are two approaches to it i.e., to borrow the terminology employed by International Tax Law Reports (see 2007, Volume 9; Part 5; at pages 963-964), first- a "single taxpayer" or "zero-sum approach", and, second- "two taxpayers" or "non zero-sum approach". While Philip Banker, a well known international tax lawyer, has all along advocated zero-sum approach, late Klaus Vogel touched a different chord, in his column 'Tax Treaty Monitor' in the 'Bulletin for International Taxation (November 2007 at page 475) and given his approval for "two taxpayers approach". The latter is also in consonance with Authorised OECD Approach of the OECD. On materially similar facts of dependent agency permanent establishment for a similarly placed foreign telecasting company as in this case, in the case of DDIT Vs Set Satellite (Singapore) Pte Ltd [(2007) 106 ITD 175 (Mum)], a coordinate bench, speaking through one of us, (i.e. the Vice President), had upheld the "two taxpayer approach", in computation of DAPE profits, and observed as follows: 11. The particular difficulty in the case of a dependent agent permanent establishment is that DAPE itself is hypothetical because there is no establishment - permanent or transient- of the GE in the PE state. The hypothetical PE, therefore, must be visualized on the basis of presence of the GE as projected through the PE, which in turn depends on functions performed, assets used and risks assumed by the GE in respect of the business carried on through the PE. The DAPE and DA has to be, therefore, be treated as two distinct taxable units. The former is a hypothetical establishment, taxability of which is on the basis of revenues of the activities of the GE attributable to the PE, in turn based on the FAR analysis of the DAPE, minus the payments attributable in respect of such activities. In simple words, whatever are the revenues generated on account of functional analysis of the DAPE are to be taken into account as hypothetical income of the said DAPE, and deduction is to be provided in respect of all the expenses incurred by the GE to earn such revenues, including, of course, the remuneration paid to the DA. The second taxable unit in this transaction is the DA itself, but this taxability is in respect of the remuneration of the DA. The provisions of the tax treaty are silent on this issue, and rightly so, because the taxability of the DA is quite distinct of the taxability of the enterprise of the contracting state which is in respect of PE of such an enterprise. At the cost of repetition, it is not the DA who constitutes PE of the GE, but it is by the virtue of a DA that the GE is deemed to have a PE, a DAPE though, in the other contracting state.

ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 17 of 30 We are of the considered view that in addition of the taxability of the DA in respect of remuneration earned by him, which is in accordance with the domestic law and which has nothing to do with the taxability of the foreign enterprise of which he is dependent agent, the foreign enterprise is also taxable in India, in terms of the provisions of Article 7 of the tax treaty, in respect of the profits attributable to the dependent agent permanent establishment. As we have elaborated earlier in this order, a dependent agent permanent establishment is distinct from the dependent agent. While computing the profits of this dependent agent permanent establishment, a deduction is to be allowed for the remuneration paid to the dependent agent as that is cost of operation of the dependent agent permanent establishment and as it has been incurred for generating the revenues attributable to such hypothetical permanent establishment. Let us take a very simple example to understand the mechanism of this approach. Let us assume that there is an electronic equipment distributor by the name of Sing Co. based in Singapore. He sources the electronic equipment from all over the globe and sells the same to its customers in India. Instead of having a regular office in India, and instead of carrying out the marketing activity in India, he projects his business in India through an Indian Co. by the name of Ind. Co. There is no dispute that Ind. Co. is a dependent agent of the Sing Co. In consideration of the services rendered by Ind. Co., Sing Co. pays Ind. Co. commission @ 30 per cent on sales plus reimbursement of expenses. Sing Co., however, procures the electronic equipment from China, shipped directly to India and sells it in India after a mark up of 200 per cent. We further assume that the reasonable handling costs of Sing Co. for souring the merchandise is 60 per cent on cost. In a particular year, Sing Co. sells goods worth $ 3 million in India. Let us further assume that expenses incurred by Ind. Co., to earn the agency remuneration, is $ 8,99,000. The profits taxable in India, in such a case and based on the treaty provisions before us, should be as follows : A. Commission earned by Ind. Co. $9,00,000 Less : Deductible expenses of Ind. Co $ 8,99,000 Taxable in the hands of the Ind. Co. $ 1,000 B. Profits attributable to Sing Co.'s DAPE in India Sales consideration 30,00,000 Less : Commission paid to Ind. Co. 9,00,000(-) : Cost of purchases 10,00,000(-) : Sing Co.'s handling charges 6,00,000(-) 25,00,000 Profit of the DAPE or, in other words, profits Attribute to India operations of the Sing Co. $ 5,00,000 ITA No. 5826/Mum/2012 ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 18 of 30 As far as 'A' in the above example is concerned, it does not have anything to do with the income of the foreign company. This taxability is in the hands of the domestic dependent agent and is on net basis after taking into account the expenses incurred by the agent for earning of remuneration whether or not the same relates to the business of the foreign company or not. As regards 'B' above, it represents the earnings of the foreign company attributable to the dependent agent permanent establishment, on account of its having a dependent agent in source country. This income is taxable in the hands of the foreign company in the source country and the tax credit in respect of such taxability will be available to the foreign company in residence country. If, in this example, we are to assume that the income of the PE is only the remuneration earned by the agent on net basis, we will end up in a situation that while profits of Sing Co. attributable to India operations will be $ 5,00,000, the taxability of the profits will be confined to only $ 1,000. What is to be taxed under Article 7 is income of the foreign enterprise attributable to the permanent establishment in the host country. The income attributable to the permanent establishment in the host country is the income attributable to foreign company's operations in the host country, which, in turn, implies the income attributable to the activities carried on the foreign enterprise in the host country. That income, as shown in 'B' above is the income arrived at by taking into account revenues generated by the PE and deducting therefrom the expenditure incurred by the foreign enterprise to earn those revenues. However, it is open to the foreign enterprise to claim appropriate adjustment for the foreign enterprise's overheads and even a reasonable charge, on account of activities of the foreign enterprise carried on outside the host country, by treating the foreign enterprises as a fictionally separate entity.

12. Learned counsel, however, contends that since the profit attributable to the PE are the profits which the PE "might be expected to make if it were a distinct and separate enterprise engaged in the same or similar activities under the same or similar conditions and dealing wholly independently with the enterprise of which it is permanent establishment", the taxable profits of the foreign enterprise cannot extend beyond the profit earned by the dependent commission agent. The line of reasoning adopted by the learned counsel is that PE is nothing but the dependent agent, and, the taxability of PE can only, therefore, be in respect of the earnings of the agent. Learned counsel has, with his inimitable oration, erudition and legal skills, woven a complex web of arguments to support this legal proposition. However, as it sometimes happens, the quality of arguments in support of a legal proposition is inversely proportional, proportional if it is, to the merits of the proposition sought to be advanced. This is one such occasion. Let us set out the reasons why we think so, and, in the process, deal with various arguments of the learned counsel one by one.

13. At the outset, we must reiterate that a dependent agent (DA) and a dependent agent permanent establishment (DAPE), in our humble understanding, are two distinct things. As we have stated earlier, it is as a result of existence of a dependent ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 19 of 30 agent that the foreign enterprise is 'deemed to have' a permanent establishment in the country in which dependent agent is situated.

14. Under Article 7 of the treaty, the taxability is of the foreign company. What is taxable under Article 7 is profit earned by the foreign enterprise, as it Article 7(i) provides that "The profits of an enterprise of a Contracting State shall be taxable only in that State unless the enterprise carries on business in the other Contracting State through a permanent establishment situated therein". Agency remuneration paid by the foreign enterprise is not an income of the foreign enterprise but an expenditure of the foreign enterprise. The taxability of any profit under Article 7 has to be in the hands of the foreign company and not the host company of which dependent agent is resident. Therefore, in it is patently erroneous to suggest that by payment of tax liability by the dependent agent, tax liability of the foreign principal is discharged. So far as Article 7 is concerned, it deals with the taxability of the foreign company.

16. Learned counsel has relied upon the commentaries of various authors including Phillip Baker, Prof. Roy Rohtagi and Prof. David R. Davies. It is contended that according to these distinguished authors, payment of arms length remuneration by a foreign company to its agent extinguishes tax liability of the foreign principal. With respect, and for the reasons we have set out above, we are of the considered view that in the dependent agency permanent establishment situation, this proposition does not hold good. In any event, this approach proceeds on the assumption, which turns out to be fallacious assumption on the facts of the present case, that dependent agent and dependent agent permanent establishment are one and the same thing.

12. Late Prof Klaus Vogel, one of the very eminent international tax scholars of our times, had favoured the path adopted by the coordinate bench. In his last in Tax Treaty Monitor (Bulletin for International Taxation, November 2007, page 475), referring to the above coordinate bench decision, he had this to say: "One can ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 20 of 30 understand that many have problems imagining how profits should arise to a permanent establishment which, as the Tribunal itself repeatedly stated, does not exist in reality and is a non-entity "wholly hypothetical and fictional". Such sceptics should consider, however, that the parent enterprise as a rule will aim to realize receipts from the contracts concluded by the dependent agent which, in addition to compensating the agent's fee, include a surplus profit, for otherwise the parent would lack any commercial reason for employing the agent. This surplus is not– or only secondarily– attributable to activities in the parent's residence country. Rather, it is a profit that the parent obtains through employing the agent in the country in which the profits arise. Fairness ("inter-nations equity") requires that the surplus profit be taxed in that state. If the drafters of a treaty or model treaty want to provide this, they must notionally attribute it to a contact in that state. This does not mean that they must attribute it to a person or an object in the real world. In the world of law, a legal concept, a figure of thought, will do. The agency permanent establishment is such a figure of thought which makes it technically possible to connect the surplus profit to the agent's state. Thus, it is not only possible, but it is the rule that a profit exceeding the agent's compensation will be submitted to the agent's state". Philip Baker, another eminent international tax expert whose work in referred to, with approval and respect, in many of the judicial precedents from Hon'ble Courts above, did not agree with this approach. In his editorial comments in the International Tax Law Reports, he has favoured the other alternative approach to this issue, i.e., the single taxpayer approach. He observed that, "One view (to which editor of these law reports subscribes) is that if the dependent agent is being remunerated on a correct arm's length price for the function he performs, risks he assumes, and the assets he employs in his agency, there is no basis for attributing any further profits to the DAPE over and above the arm's length remuneration to the agent", and reasoned the same by observing that “As soon as one abandons the single taxpayer approach, one needs to start attributing the DAPE functions that were not performed by the agent, assets that were not employed by it and the risks that were not assumed by it. In other words, the two taxpayer approach requires an abandonment of reality and entirely hypothetical attribution which, in arm’s length world which must have some basis in reality, is simply a licence for arbitrary allocation of profits. Ultimately, that’s what Tribunal did here”. There is thus a cleavage of academic opinion on the approach to the DAPE profit attribution and that is a highly contentious issue on the first principles. When the matter travelled before Hon'ble High Court, however, these views of the coordinate bench did not find favour with Their Lordships. Rejecting the theory about separate profit attribution for the dependent agency permanent establishment vis-à-vis the dependent agent, Their Lordships have, in the judgment reported as Set Satellite Pte Ltd Vs CIT [(2009) 307 ITR 205 (Bom)], observed as follows: 10. From a reading of Article 7(1) of the DTAA it is clear that the profits of an enterprise of a Contracting State shall be taxable only in that State unless the ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 21 of 30 enterprise carries on business in the other Contracting State through a permanent establishment situated therein. The profits of the enterprise may be taxed in the other State but only so much of them as is directly or indirectly attributable to that permanent establishment. In para 2 while determining the profits attributable to the permanent establishment the expression used is "estimated on a reasonable basis". The DTAA does not refer to arm's length payment. The principles contained in the matter of income from international transaction on an arm's length price are contained in section 92 of the Income-tax Act. The principles have been clarified by the Finance Act, 2001 as also Finance Act, 2002. From the order of the CIT, which has been accepted it is clear that the Appellant herein has paid to its PE on arm's length principle. It recorded a finding of fact that the Appellant had paid service fees at the rate of 15 per cent of gross ad revenue to its agent, SET India, for procuring advertisements during the period April 1998 to October, 1998. The fact that 15 per cent service fee is an arm's length remuneration is supported by Circular No. 742 which recognizes that the Indian agents of foreign telecasting companies generally retain 15 per cent of the ad revenues as service charges. Effective November 1998, a revised arrangement was entered into between the parties whereby the aforesaid amount was reduced to 12.5 per cent of net ad revenue (i.e., gross ad revenues less agency commission). Simultaneously, the Appellant also entered into an arrangement entitling SET India to enter into agreements, collect and retain all subscription revenues. Considering all these aspects and the fact that the agent has a good profitability record, it held that the Appellant has remunerated the agent on an arm's length basis. This finding of the Tribunal has not been disputed by the Revenue. The entire contention of the Revenue is that the advertisement revenue pertaining to its own channel and AXN Channel are also taxable in India.

11. We may firstly point out that CIT has dealt with the issue as to why the advertisements received by the Appellant were not liable for being taxed in India based on the CBDT Circular No. 23, dated 23-7-1969 which clearly sets out that where a non-resident's sales to Indian customers are secured through the services of an agent in India, the assessment in India of the income arising out of the transaction will be limited to the amount of profit which is attributable to the agent's services, provided that (i) the non-resident principal's business activities in India are wholly channelled through his agent; (ii) the contracts to sell are made outside India; and (iii) the sales are made on a principal-to-principal basis. The CIT(A) had recorded a specific finding in favour of the Appellant in the affirmative on all three counts. It is in these circumstances that it was held that the advertisement revenue received by the Appellant may be from the customers in India is not liable for tax in India. That CBDT Circulars are binding needs no repetition. If authorities need be cited. We may now refer to the judgment of the Supreme Court in UCO Bank v. CIT [1999] 237 ITR 889. In that judgment the issue was whether Circular of 9-10-1984 was inconsistent or whether there was ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 22 of 30 contradiction in the circular and Section 145 of the Income-tax Act. The Supreme Court observed that :— "... In fact, the circular clarifies the way in which these amounts are to be treated under the accounting practice followed by the lender. The circular, therefore, cannot be treated as contrary to section 145 of the Income-tax Act or illegal in any form. It is meant for a uniform administration of law by all the income-tax authorities in a specific situation and, therefore, validly issued under section 119 of the Income-tax Act. As such, the circular would be binding on the department." (p. 901) See also CIT v. Hero Cycles (P.) Ltd. [1997] 228 ITR 463 (SC). It would thus be clear that the Circular No. 23 would be binding on the Assessing Officer and had to be considered while assessing the tax liability of an assessee. The Tribunal in its judgment has not considered the effect of the finding recorded by the CIT (Appeals) based on the Circular and which circular was relevant for the purpose of deciding the controversy in issue. This circular read with Article 7(1) of the DTAA would result in holding that the income from advertisement if neither directly nor indirectly attributable to that of the permanent establishment, would not be taxable in India. The Tribunal in fact in para 10 has recorded a finding that Article 7(2) provides that the arm's length price is the criterion for computation of these hypothetical profits. In our opinion the entire rational or reasoning given by the Tribunal has to be set aside. In matters of tax what has to be considered and more so in international transactions if there be a treaty, the provisions of the treaty and if the provisions of the treaty are more advantageous to an assessee, then the construction will have to be given which is advantageous to the assessee. At this stage we may note that on behalf of the assessee learned Counsel has produced an order passed by the Additional CIT (Transfer Pricing-II), Mumbai in the matter of determination of arm's length price with reference to all the transactions reported in Form No. 3CEB filed by the assessee. The assessee is SET India, the depending agent. The order records that the assessee is engaged in the business of providing audio-visual television content and also acts as an advertising agent of Set Satellite Singapore Pvt. Ltd. The assessee distributes these channels to the Indian cable operators and that the assessee has applied the TNM method to determine the arm's length price for its international transaction. It, however, clarified that the order is in respect of reference received for assessment year 2002-03 and not for subsequent assessment years.

Page 23 of 30 the group companies of Morgan Stanley, Morgan Stanley Advantages Services Pvt. Ltd. (for short "MSAS"). An agreement was entered into for providing certain support services to MSCo. MSCo. outsourced some of its activities to MSAS. MSAS was set up to support the main office functions in equity and fixed income research, account reconciliation and providing IT enabled services such as back office operations, data processing and support centre to MSCo. On 5-5-2005 MSCo. filed its advance ruling application . The basic question related to the transaction between the MSCo. and MSAS. The advance ruling was sought on two counts (i) whether the applicant was having PE in India under Article 5(1) of the DTAA on account of the services rendered by MSAS under the services agreement dated 14-4- 2005 and if so (ii) the amount of income attributable to such PE. It was ruled that MSAS should be regarded as constituting a service PE under Article 5(2)(1). On the second question the AAR ruled that the transactional net margin method (TNMM) was the most appropriate method for the determination of the Arm's Length Price (ALP) in respect of the service agreement dated 14-4-2005 and it meets the test of arm's length as prescribed under section 92C of the 1961 Act and no further income was attributable in the hands of MSAS in India. The said ruling of AAR on the question of income attributable to the PE was the subject-matter of challenge by the Department. Insofar as the issue of PE is concerned the Supreme Court was pleased to hold that it agreed with the Ruling of the AAR that stewardship activities would fall under Article 5(2)(1). Dealing with the question of deputation, the Court held that on the facts that there is a service PE under Article 5(2)(1) and as such held that the Department was right in its contention that there exists a PE in India. Considering Article 7 of that treaty the Court observed that what is to be taxed under Article 7 is income of the MNE attributable to the PE in India and what is taxable under Article 7 is profits earned by the MNE. Under the Income-tax Act the taxable unit is the foreign company, though the quantum of income taxable is income attributable to the PE of the said foreign company in India. The Court observed that the important question which arises for determination is whether the AAR is right in its ruling when it says that once the transfer pricing analysis is undertaken there is no further need to attribute profits to a PE. The Court further noted that the computation of income arising from international transactions has to be done keeping in mind the principle of arm's length price. The Court further reiterated that the main point for determination is whether the AAR was right in ruling that as long as MSAS was remunerated for its services at arm's length, there should be no additional profits attributable to the applicant or to MSAS in India. After considering the various methods by which arm's length price can be determined the Court observed as under :— "As regards determination of profits attributable to a PE in India (MSAS) is concerned on the basis of arm's length principle we have quoted Article 7(2) of the DTAA. According to the AAR where there is an international transaction under which a non-resident compensates a PE at arm's length price, no further profits would be attributable in India. In this connection, the AAR has relied upon ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 24 of 30 Circular No. 23 of 1969 issued by the Central Board of Direct Taxes. This is the key question which arises for determination in these civil appeals." After discussing the various issues the Court in its conclusion held as under :— "As regards attribution of further profits to the PE of MSCo. where the transaction between the two are held to be at arm's length, we hold that the ruling is correct in principle provided that an associated enterprise (that also constitutes a PE) is remunerated on arm's length basis taking into account all the risk-taking functions of the multinational enterprise. In such a case nothing further would be left to attribute to the PE. The situation would be different if the transfer of pricing analysis does not adequately reflect the functions performed and the risks assumed by the enterprise. In such a case, there would be need to attribute profits to the PE for those functions/risks that have not been considered. The entire exercise ultimately is to ascertain whether the service charges payable or paid to the service provider (MSAS in this case) fully represent the value of the profit attributable to his service. In this connection, the Department has also to examine whether the PE has obtained services from the multinational enterprise at lower than the arm's length cost." In our opinion considering the judgment, if the correct arm's length price is applied and paid then nothing further would be left to be taxed in the hands of the Foreign Enterprise.

13. Considering the above principle as may be discerned from the judgment in DIT (International Taxation) 292 ITR 416 (supra) it would be clear that— (1) Considering the CBDT Circular No. 742 it would be fair and reasonable that the taxable income is computed at 10 per cent of the gross profits. In the instant case insofar as marketing services are concerned by the arm's length principle what has been paid is more than 10 per cent as can be seen from the order of CIT(A). This was not disputed by the revenue in its Appeal before the ITAT. (2) The only contention advanced and which found favour with the Tribunal was that the advertisement revenue received by the assessee was also income liable to tax in India. The CIT(A) relied upon Circular No. 23 of 1969. That Circular read with Article 7(1) would result in holding that advertisement revenue received by the appellant are not taxable in India as long as the treaty and the Circular stands.

14. In the light of the above Appeal filed by the Appellant herein is allowed and the order of the ITAT is set aside. Merely because tax on income was paid for some assessment years would not stop the assessee from contending that its income is not liable to tax. The order of CIT is restored except to the extent that it has said that it cannot interfere because the Appellant had paid the tax. That part is set aside.

ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 26 of 30 different assessment years have upheld the contentions of the assessee and held that once an arm's length remuneration is paid to the agent, nothing further survives for taxation in the hands of the DAPE which, at best, can be brought to tax in the hands of the assessee. In any event, whatever be the academic justification for an alternative approach to the issue, the law laid down by Hon'ble Courts above is to be deeply respected and loyally followed. Respectfully following the law laid down by Hon'ble Courts above and consistent with the stand of the coordinate bench decisions, we uphold the plea of the assessee for the present years as well. We, therefore, hold that even if there is held to be a dependent agency permanent establishment on the facts of this case, as at best the case of the Assessing Officer is, it is wholly tax-neutral inasmuch as the Indian agents have been paid arm's length remuneration, and nothing further can, therefore, be taxed in the hands of the assessee.

15. It has not been the case of the revenue authorities at any stage that the remuneration paid to the Indian agent is not an arm's length remuneration for the services rendered by the agents concerned, yet a prayer is now made that the matter should be sent back to the assessment stage for detailed findings in this regard. In a written note filed by the learned Departmental Representative, it has been submitted that, “ it is humbly submitted that in the case of DIT Vs Morgan Stanley (292 ITR 416 (SC) The Hon’ble Apex Court in para 32 of its order (page 124 of PB II) has carved out an exception. It has held that ‘The situation would be different if transfer pricing analysis does not adequately reflect the functions performed and the risks assumed by the enterprise. In such a situation, there would be a need to attribute profits to the PE for those functions/risks that have not been considered. Therefore, in each case, the data placed by the taxpayer has to be examined as to whether the transfer pricing analysis placed by the taxpayer is exhaustive of attribution of profits and that would depend on the corporates on the basis of the concept of Economic Nexus is an important feature of Attributable Profits (profits attributable to the PE)’. Taking into considering the above and applying to the facts of the case, it is humbly submitted that all the international transactions entered into by assessee have not been examined by the authorities below”. There is no material whatsoever before us to show, or even indicate, that the remuneration paid to the agents is not arm's length remuneration. In any case, the agent has been paid a remuneration at the rate of ten percent of the related revenues which is accepted as an arm’s length price, in similar circumstances, in a large number of cases- including assessee’s own cases for the assessment years, other than the assessment years in which this aspect of the matter is requested to be sent back for specific adjudication. Learned Departmental Representative himself submits that so far reliance of the assessment on the coordinate bench decisions for the assessment years 2006-07 to 2012-13 are concerned, “in the other cases relied upon by the assessee, the transfer pricing adjudication was made while in the present case, no such adjudication was made, and hence the decisions are not applicable as distinguishable on facts”. We have also noted that the matter has come up for specific consideration of the ITA No. 5826/Mum/2012 ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14 Page 27 of 30 Assessing Officer, and yet he has not found any deficiencies on the specific issue of adequacy of arm’s length remuneration. It is not that this aspect was not examined. It was examined but the Assessing Officer did not find specific fault in the agent’s remuneration not being in accordance with the FAR analysis. He has rather proceeded to, in a way, disregard the foreign entity altogether by suggesting that no business risk is assumed by the foreign company, i.e. the assessee, as the content is provided by the Indian agent and the viewership is Indian, and, for that reason, the viewership is linked to the Indian PE. We have noticed that the Assessing Officer has specifically picked up the aspect of “functions and risk taken by the PE” under that heading and title of the paragraph 5.3.4, in the assessment year 2002-03 for example at page 31 of the assessment order, noted that “there is no reason as to why the assessee should assume risk after having acquired the content in a working state from the content provider”, that “all risks for up linking and finally relaying the signals in India is borne by the transponder company and not the assessee”, and, therefore, concluded that “in view of the above discussions, it can be seen that major part of the risk in terms of market risk and technology risks are borne by the ZTL/El Zee” and that “almost 85% to 90% revenues from advertisement and subscription of the assessee comes through Indian viewership which is undoubtedly linked with the PE i.e., ZTL/El Zee”. This is not the Indian viewership which is relevant in this context. What was relevant was the role played by the agent in India and whether the remuneration paid by the assessee company, for the services of the agent, was a fair and arm’s length remuneration vis-à-vis the functions performed, assets employed and risks assumed by the Indian agent. No issues are raised on the inadequacy of agent’s remuneration by the Assessing Officer, and now a fresh inning is sought to find these inadequacies and improve the case of the revenue. That is impermissible. In his analysis, while the Assessing Officer has proceeded on sweeping generalizations about the risks assumed by the PE but there is no specific FAR analysis which could support that the agent’s remuneration not being an arm’s length remuneration, and the Assessing Officer has proceeded on the basis that all the business risks of the assessee (i.e. the foreign company) are borne by the PE as PE is the content provider and responsible for up linking activity. That’s too sweeping a generalization to meet any judicial approval, and, on the same set of findings, the coordinate benches have disapproved the stand of the Assessing Officer. Under these circumstances, we see no reasons to remit the matter to the file of the Assessing Officer for a fresh round of ALP ascertainment proceedings, as prayed by the learned Departmental Representative. The plea of the assessee, as raised in the cross- objections, therefore, merits acceptance. Whether there is a DAPE or not, there are no additional profits to be brought to tax as a result of the existence of the DAPE, and, therefore, the question about the existence of a DAPE on the facts of this case is wholly academic.

Page 28 of 30 remuneration, and when it is not the case of the Assessing Officer, as we have noted earlier, that the agents have not been paid an arm's length remuneration, the question regarding the existence of dependent agency permanent establishment, i.e., under article 5(4), is a wholly academic question. We humbly bow to the law laid down by Hon'ble Courts above. The limited argument before us is that here is a case of dependent agency permanent establishment, and the existence of a DAPE, in the light of these discussions, is wholly tax-neutral- particularly in the light of the legal position regarding profit attribution to the DAPE. We need not, therefore, deal with the question about the existence of a DAPE, as it is an academic exercise with no tax effect involved. The related grounds of appeal are thus infructuous.

17. In view of the above position, the issue raised in the departmental appeals is wholly academic and does not call for any adjudication at this stage.

5. We see no reasons to take any other views of the matter than the view so taken by the co-ordinate bench. Respectfully following the same, we hold that as the dependent agent has been paid an arm’s length remuneration, nothing survives for taxation in the hands of the DAPE and therefore even existence of DAPE is wholly infractuous and tax neutral. To this extent, we uphold the plea of the assessee and delete the impugned taxability of advertisement sale revenues. The assessee gets the relief accordingly.

7. To adjudicate on this issue it is sufficient to take note of a few facts and on that all these aspects, as learned representative fairly agree, the matter is covered in favour of the assessee. The first settled proposition is that the distribution rights cannot be treated as copyrights, as consistently held by the co-ordinate benches, e.g. in the case of the DDIT vs SET India Pvt. Ltd. [ITA No. 4372/Mum/2004, order dated 25.04.2012] wherein the co- ordinate bench has held as follows:- 6. Having heard both the sides, we observe that ld CIT(A) while examining the issue has stated that the Non-resident company has granted non-exclusive distribution rights of the channels to the assessee and has not given any right to use or exploit any copyright. The assessee is no way concerned whether the programs broadcast by the Non-resident company are copyrighted or not. The said distribution is purely a commercial right, which is distinct from the right to use copyright. We observe that ld CIT(A) has considered the provisions of Section 14 and Section 37 of the Copyright Act, 1957. It is observed that Section 37 of the Copyright Act deals with Broadcast Reproduction Rights (BRR) and same is covered under Section 37 of the Copy Right Act and not under section 14 thereof. We observe that ld CIT(A) has also considered ITA No. 5826/Mum/2012 ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 29 of 30 Clause 6.3 of the distribution agreement entered into between assessee company and Non-resident company, which states that the right granted to the assessee under the agreement is not and shall not be construed to be a grant of any license or transfer of any right in any copyright. Ld CIT(A) has stated that the assessee submitted before him that the cable operator only retransmits the television signals transmitted to it by a broadcaster without any editing, delays, interruptions, deletions, or additions and, therefore the payment made by the assessee to the Non-resident company is not for use of any copyright and consequently cannot be characterized as Royalty. Ld CIT(A) has held that Broadcasting Reproduction Right is not covered under the definition of Royalty under section 9(1)(vi) of the Income tax Act as well as Article 12 of the Treaty. Accordingly, the payment is not in the nature of Royalty but in the nature of business income.

9. On all the three aspects, thus, this issue, regarding taxability of distribution revenues is also covered, in favour of the assessee. We see no reasons to take any other view of the matter than the view so taken by the co-ordinate benches and Hon’ble Courts above. We thus uphold the plea of the assessee on this count as well.

ITA No. 7994/Mum/2011, ITA No. 7631/Mum/2012, ITA No. 2025/Mum/2016, ITA No. 2079/Mum/2017 ITA No. 528/Mum/2018 Assessment Years: 2004-05, 2007-08, 2008-09, 2009-10, 2011-12, 2012-13 & 2013-14

Page 30 of 30 Once that the basis of reopening, which consists of the above two issues, is decided in favour of the assessee, the very foundation of reopening ceases to hold good in law. The reassessment, therefore, must stand quashed. In the assessment year 2011-12 (in the assessee has raised ground nos 5 and 6 against not giving tax credit and bringing to tax refunds which were never received by the assesee. These issues, with the consent of the parties, stand restored to the file of the Assessing Officer so that the same may be adjudicated afresh, if required, by way of a speaking order in accordance with the law and after giving a fair and reasonable opportunity of hearing to the assessee. All other issues raised in the grounds of appeal, for the detailed reasons set out earlier, do not call for any specific adjudication by us.