ASIAN PAINTS LTD. vs. THE ASSISTANT COMMISSIONER OF INCOME TAX CIRCLE -3(4) MUMBAI A3 OTHERND

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WP/1425/2022HC Bombay09 January 2023Author: HON'BLE SHRI JUSTICE DHIRAJ SINGH THAKUR HON'BLE SHRI JUSTICE VALMIKI SA MENEZES10 pages
AI SummaryAllowed

What did the High Court hold?

The High Court held that the notice under Section 148 of the Income Tax Act, 1961, was unsustainable and quashed it. The Court found that during the original scrutiny assessment, the petitioner had furnished details regarding advertising and sales promotion expenses, including the 'Colour Idea Stores' expenditure. The AO had applied its mind to these expenses, even disallowing some, which indicated that the claim was considered. The reasons recorded for reopening did not disclose what specific material or fact was not disclosed by the assessee, failing to establish the necessary link between the reasons and the evidence as required by Section 147 and the principles laid down in Hindustan Lever Ltd. Vs. R.B. Wadkar. Therefore, it could not be said that there was any failure on the part of the petitioner to disclose fully and truly material facts necessary for the assessment. The Court concluded that the notice did not satisfy the jurisdictional requirement of Section 147.

What were the facts?

The petitioner, Asian Paints Ltd., is challenging a notice dated March 31, 2021, issued under Section 148 of the Income Tax Act, 1961, to reopen its assessment for Assessment Year (AY) 2013-14. The petitioner also challenges the order dated February 7, 2022, rejecting its objections to the reopening. The petitioner had incurred expenses for 'Colour Idea Stores' as part of its marketing strategy, which it claimed as advertising and sales promotion expenses. These expenses, amounting to Rs. 17,41,85,275/-, were disclosed during the original scrutiny assessment for AY 2013-14, and the Assessing Officer (AO) accepted the claim in the assessment order dated January 25, 2017. The reopening was based on information from AY 2015-16 proceedings where similar expenses were treated as capital expenditure.

What were the issues?

1. Whether the notice dated March 31, 2021, issued under Section 148 of the Income Tax Act, 1961, for reopening the assessment for AY 2013-14 is valid, considering the proviso to Section 147 of the Act. Assessee's contention: The reopening is invalid as there was no failure on the part of the assessee to disclose fully and truly all material facts necessary for the assessment. The 'Colour Idea Stores' expenses were disclosed during the original assessment, and the AO had applied its mind to them. The assessee relies on the judgment in Hindustan Lever Ltd. Vs. R.B. Wadkar, Assistant Commissioner of Income-Tax and Others, which emphasizes that reasons for reopening must be clear, unambiguous, and based on evidence, establishing a vital link between the reasons and the evidence, and disclosing what specific fact was not disclosed. Revenue's contention: The reassessment proceedings are not bad as the AO had not expressed any specific opinion regarding the expenditure on 'Colour Idea Stores' during the original assessment order. Therefore, the reassessment proceedings should not be scuttled at this stage.

Which sections of the Income-tax Act were involved?

Section 148,Section 147,Section 143(3),Section 144C(3),Section 115JB,Section 142,Section 139,Section 151

AI-generated summary — verify with the full judgment below

Cause title — parties, addresses and appearances
WP--1425--2022-J.doc IN THE HIGH COURT OF JUDICATURE AT BOMBAY ORDINARY ORIGINAL CIVIL JURISDICTION WRIT PETITION NO. 1425 OF 2022 Asian Paints Ltd. Asian Paints House, 6A, Shanti Nagar, Santacruz East, Mumbai – 400 055. ] ] ]… Petitioner Versus 1. The Assistant Commissioner of Income-tax, Circle-3(4), Mumbai, 29th Floor, World Trade Centre, Cuffe Parade, Mumbai-400 005. ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ]..Respondents 2. Additional/Joint/Assistant Commissioner of Income-tax/ Income Tax Offcer, National Faceless Assessment Centre, Delhi. 3. The Principal Commissioner of Income-tax, Mumbai-3, Mumbai, Room No.612, 6th Floor, Aayakar Bhavan, Maharshi Karve Road, Mumbai – 400 020 4.Union of India, Through the Joint Secretary & Legal Adviser, Branch Secretariat, Department of Legal Affairs, Ministry of Law and Justice, 2nd Floor, Aayakar Bhavan, M.K. Marg, New Marine Lines, Mumbai 400 020. **** Mr.Madhur Agrawal with Mr.Fenil Bhatt i/b Mr.Atul K. Jasani, Advocates for petitioner. Shraddha Talekar, PS 1/10 CNR No : HCBM020063272022 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49 WP--1425--2022-J.doc Mr.Akhileshwar Sharma, Advocate for respondents. ***** CORAM : DHIRAJ SINGH THAKUR & VALMIKI SA MENEZES, JJ. PRONOUNCED ON : 9th JANUARY, 2023

J U D G M E N T PER DHIRAJ SINGH THAKUR, J.

1.

The petition is taken up for fnal disposal.

2.

In the present petition, the petitioner challenges the notice dated 31st March 2021 issued under section 148 of the Income Tax Act, 1961 (‘the Act’), whereby it sought to reopen the assessment of the assessment year 2013-14. The petitioner also challenges the order dated 7th February 2022, whereby the objections to the issuance of notice under section 148 of the Act were rejected.

3.

Briefy stated the material facts are as under : (a) The petitioner is a public limited company engaged inter-alia in the business of manufacturing and selling of paints, varnish, primer etc. The Shraddha Talekar, PS 2/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49

WP--1425--2022-J.doc business is carried on through various dealers who purchase the goods from the petitioner on the principal-to-principal basis and sell the same to the ultimate customers. (b) With a view to promote its brand and the products, manufactured and with a view to increase the sales, the petitioner claims that it evolved a marketing strategy/scheme called as ‘Colour Idea Stores’. This scheme envisages a specifed and designated areas in the shops of the dealers for exclusive display of the petitioner’s products. As per the scheme, the petitioner had to enter into the agreement with dealers as regards sharing of costs incurred for setting up of the designated area for use and display of the petitioner’s products. The costs incurred comprised of civil work, furniture and fttings, electrical fttings, signboards, advertisement material etc. It is stated that even though the petitioner incurred expenditure, on setting up of the stores, the stores continue to be belonged to the Shraddha Talekar, PS 3/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49

WP--1425--2022-J.doc dealers. It is also stated that the costs incurred by the petitioner as its shares in the development of the Colour Idea Store would be debited to the proft and loss account as advertising and sales promotion expenses and claim as deduction in computing the income of the petitioner. (c) A return of income for the assessment year 2013- 14 came to be fled by the petitioner declaring a total income of Rs.1259.98 crores which was subsequently revised to Rs.1248.74 crores. The case of the petitioner is stated to have been selected for scrutiny assessment during the course of which a show cause notice dated 7th October 2016 was issued by the Assessing Offcer (‘AO’) requiring it, inter-alia, to submit the details of the ‘advertisement and sales promotion expenses’. (d) In response to the said show cause notice, the petitioner fled its reply on 17th October 2016 giving details regarding advertising and sales promotion expenses, a break-up of which did refect that an Shraddha Talekar, PS 4/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49

WP--1425--2022-J.doc amount of Rs.17,41,85,275/- was spent under the head ‘Colour Idea Stores’.

4.

The AO fnally passed the order of assessment dated 25th January 2017 under section 143(3) read with section 144C(3) of the Act for the assessment year 2013-14 computing the total income of the petitioner at Rs.1351.78 crores, after making certain disallowances refected in the advertisement and sales promotion expenses. However, it is stated that the claim of expenses under the head ‘Colour Idea Stores’ was accepted.

5.

Notice under section 148 of the Act dated 31st March 2021 was issued seeking to reopen the assessment for the assessment year 2013-14. The reasons for reopening read as under : Reasons for reopening of the assessment in case of M/ s. Asian Paints Ltd. for A.Y. 2013-14 u/s 147 of the Income-tax Act, 1961 : The original return of income has been filed electronically on 8.11.2013 declaring total income at Rs.12,59,97,53,980/-. Subsequently, return of income was revised on 27.03.2014 declaring total income at Rs.12,48,74,49,480/-. The case of the assessee was selected for scrutiny under CASS and assessment Shraddha Talekar, PS 5/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49

WP--1425--2022-J.doc under section 143(3) was completed on 20.12.2016 determining income at Rs.1351,78,51,596/- under normal provision of the Act and Rs.1485,91,26,894/- under section 115JB of the Act of the Act.

2.

During the assessment proceedings u/s 143(3) of the Act in AY 2015-16, it was seen that the assessee has incurred expenses of Rs.32,44,46,533/- towards “Colour Idea Store” and debited these expenses in the P & L A/c. In A.Y. 2015,16. After thorough examination and verification during the scrutiny assessment proceedings of A.Y. 2015-16, the expenses for “Colour Idea Store” were considered as capital expenditure as against the claim of revenue expenditure by the assessee and Rs.29,20,01,880/- was added to the total income of the assessee after allowing depreciation of 10%. Further, based on the above disallowance, the case was reopened for A.Y. 2012-13 to examine the above stated issue.

3.

The assessee furnished the details regarding the amounts involved to the above mentioned issue for A.Y. 2013-14. On perusal of the same, it is seen that an amount of Rs.17.42 crores escaped assessment as the assessee failed to disclose such information during the course of assessment proceedings.

4.

In view of the above, the undersigned has reason to believe that the income exceeding Rs.1,00,000/- has escaped assessment within the meaning of Section 147 of the Act. Therefore, proposal for reopening of A.Y. 2013-14 by issuing notice u/s 148 of the Act is being made u/s 151 of the Act for your kind perusal and approval.

5.

In view of the reasons recorded above, I am of the opinion that income chargeable to tax has escaped assessment for A.Y. 2013-14 by reason of failure on the part of the assessee to disclose fully and truly all material facts necessary for its assessment for A.Y. Shraddha Talekar, PS 6/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49

WP--1425--2022-J.doc 2013-14. 6. The petitioner fled its objections to the reopening notice which were rejected by virtue of the order dated 7th February 2022. Counsel for the petitioner urged that there was no failure to disclose fully and truly any material fact necessary for the assessment which was a condition precedent for reopening the assessment in terms of section 148 of the Act.

It is stated that based upon a similar reasoning, the respondents had sought to reopen assessment relevant to assessment year 2011-12 and 2012-13, was challenged in writ proceeding, which came to be allowed by virtue of judgment and order dated 17th January 2019 and the proceedings were quashed. An SLP preferred against the said judgment and order too, is stated to have been dismissed by virtue of order dated 6th October 2020 and subsequently a review petition seeking review of the said order was also dismissed.

7.

Counsel for the respondents, on the other hand, Shraddha Talekar, PS 7/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49

WP--1425--2022-J.doc generally supported the reassessment proceedings initiated by the AO. It was stated that the reassessment proceedings would not be held to be bad as the AO, while passing the order of assessment, had not expressed any specifc opinion in regard to the expenditure incurred on ‘Colour Idea Stores’, and therefore, at this stage, the reassessment proceedings could not be permitted to be scuttled.

8.

Proviso to section 147 of the Act, as it stood then, envisaged that no action under section 147 of the Act shall be taken after the expiry of four years from the end of the relevant assessment year unless any income chargeable to tax has escaped assessment for such assessment year by reason of the failure on the part of the assessee to make a return under section 139 or in response to a notice issued under sub-section (1) of section 142 or section 148 or to Commissioner of Income-Tax and Others1, this Court held : 1 2004 ITR 332 Vol.268 Shraddha Talekar, PS 8/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49

WP--1425--2022-J.doc “ …….The reasons recorded should be clear and unambiguous and should not suffer from any vagueness. The reasons recorded must disclose his mind. The reasons are the manifestation of the mind of the Assessing Officer. The reasons recorded should be self- explanatory and should not keep the assessee guessing for the reasons. Reasons provide the link between conclusion and evidence. The reasons recorded must be based on evidence. The Assessing Officer, in the event of challenge to the reasons, must be able to justify the same based on material available on record. He must disclose in the reasons as to which fact or material was not disclosed by the assessee fully and truly necessary for assessment of that assessment year, so as to establish the vital link between the reasons and evidence. That vital link is the safeguard against arbitrary reopening of the concluded assessment.”

10.

From the record, it is clear that during the scrutiny assessment, the AO had sought from the petitioner the relevant details with regard to the advertisement and sales promotion expenses which details were furnished by the petitioner vide its response dated 17th October 2016. It can also be seen that the AO had disallowed some of the expenses which had been refected in the break-up under the head “details of advertisement and sales promotion expenses” while passing the fnal order of assessment, which refects that the AO had applied its mind to the Shraddha Talekar, PS 9/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49

WP--1425--2022-J.doc appellant’s claim while passing the order under section 143(3) of the Act. Moreover, the reasons do not disclose as to what material or fact was not disclosed by the assessee. It, therefore, cannot be said that there was any failure on the part of the petitioner to disclose fully and truly facts which were material and necessary for assessment.

11.

Be that as it may, the notice impugned does not satisfy the jurisdictional requirement of section 147 of the Act and, therefore, is held to be unsustainable, and is accordingly quashed.

12.

The petition is allowed. No costs. [ VALMIKI SA MENEZES, J. ] [DHIRAJ SINGH THAKUR, J.] Shraddha Talekar, PS 10/10 Uploaded on - 09/01/2023 Downloaded on - 27/10/2026 22:47:49 Powered by TCPDF (www.tcpdf.org)

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