Yum Restaurants (India) P. Ltd. v. ITO

380 ITR 637High Court2016#4739 most cited

What is Yum Restaurants (India) P. Ltd. v. ITO authority for?

Advertising, marketing, and promotion (AMP) expenses can qualify as an international transaction, but the burden of proving this lies with the revenue.

25

judgments rely on this decision, according to BharatTax’s citation analysis of 366,314 Indian tax judgments — from 2016 to 2022.

Also referred to as

Yum Restaurants India · ITO · 380 ITR 637 · AMP expenses · international transaction · onus on revenue · transfer pricing · Delhi High Court

Also reported as

66 Taxmann.com 47

Judgments citing Yum Restaurants (India) P. Ltd. v. ITO