Nippon Paint India (P) Ltd. v. ACIT
78 Taxmann.com 348Reported decision2017#7989 most cited
What is Nippon Paint India (P) Ltd. v. ACIT authority for?
The existence of an international transaction concerning Advertisement, Marketing, and Promotion (AMP) expenditure is negated when such expenditure is not incurred at the behest or instance of a foreign Associated Enterprise (AE). A markup cannot be charged on excess AMP expenses.
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judgments rely on this decision, according to BharatTax’s citation analysis of 366,005 Indian tax judgments — from 2018 to 2019.
Also referred to as
Nippon Paint India (P) Ltd v ACIT · AMP expenditure · international transaction · associated enterprise · transfer pricing · markup on AMP · taxability of AMP