McCann Erickson India (P.) Ltd. v. Addl. CIT
24 Taxmann.com 21High Court2012#6924 most cited
What is McCann Erickson India (P.) Ltd. v. Addl. CIT authority for?
The Tribunal, following a High Court decision, held that when an assessee's business functions globally, it is difficult to imagine a successful entity without receiving services that carry intrinsic value, and evidence of such services should be considered against payments made to associated enterprises.
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judgments rely on this decision, according to BharatTax’s citation analysis of 366,315 Indian tax judgments — from 2016 to 2023.
Also referred to as
McCann Erickson India · Addl. CIT · 2012 · 24 Taxmann.com 21 · Delhi Tribunal · arm's length price adjustment · associated enterprises · international transaction · supporting evidence · benefit derived · rendering of services · intrinsic value