Maruti Suzuki India Ltd. v. CIT

381 ITR 117High Court2016#408 most cited

What is Maruti Suzuki India Ltd. v. CIT authority for?

The Bright Line Test (BLT) is not a recognized method under the Income-tax Act and Rules for benchmarking advertising, marketing, and promotion (AMP) expenses or for determining the existence of an international transaction or its Arm's Length Price. The Revenue must first establish the existence and price of an international transaction before seeking an ALP adjustment.

220

judgments rely on this decision, according to BharatTax’s citation analysis of 366,470 Indian tax judgments — from 2015 to 2026.

Also referred to as

Maruti Suzuki India Ltd. v. CIT · 381 ITR 117 · Bright Line Test · BLT · AMP expenditure · international transaction · arm's length price · ALP · section 92B · section 92C · burden of proof · transfer pricing method

Also reported as

64 Taxmann.com 150237 Taxmann 256

Issues it is cited on

Judgments citing Maruti Suzuki India Ltd. v. CIT

ACIT, Circle-9(3)(1), Mumbai vs. M/S. Fedex Express Transportation & Supply Services (I) Pvt. Ltd, Mumbai

In the result, the appeal filed by the revenue is dismissed

ITA 5509/MUM/2019[2016-17]Status: DisposedITAT Mumbai06 Sept 2021AY 2016-17

Bench: Shri Pavan Kumar Gadale & Shri Manoj Kumar Aggarwalacit, Circle – 9(3)(1) Vs. M/S. Fedex Express Room No. 215, 2Nd Transportation & Floor, Aayakar Bhavan, Supply Services (I) Pvt Mk Road, Mumbai – Ltd., 400020. A-Wing, Boomerang Bldg., Chandivali Farm Road, Andheri (E) Mumbai - 400072 "थायी लेखा सं./जीआइआर सं./Pan/Gir No. : Aabcf6516A Appellant .. Respondent Appellant By : Smt. Usha Gaikwad. Dr Respondent By : Shri Dhanesh Bafna. Ar Date Of Hearing 31.08.2021 Date Of Pronouncement 02.09.2021 आदेश / O R D E R Per Pavan Kumar Gadale Jm: The Revenue Has Filed The Appeal Against The Order Of The Commissioner Of Income Tax (Appeals)-16, Mumbai, Passed U/S 143(3) & 250 Of The Income Tax Act, 1961. The Revenue Has Raised The Following Grounds Of Appeal.

For Appellant: Smt. Usha Gaikwad. DRFor Respondent: Shri Dhanesh Bafna. AR
Section 143(2)Section 143(3)

…l degree of economic independence and regardless of whether profits are reserved or distributed to shareholders. M/s. FedEx Express transportation & supply Services (I) Pvt Ltd, Mumbai. 13. The Hon‟ble Delhi High Court in the case of Maruti Suzuki reported in 381 ITR 117 while dealing with transfer pricing adjustment on AMP expenses incurred by Indian company has negative the contention that such expenses, in the absence of any understanding with AE empower the revenue to make adjustment. It is also important to note that if there are any transactions between the assessee and its affiliates that would be a subjec…

Bristol-Myers Squibb India Pvt. Ltd., Mumbai vs. DCIT Cir. 6(1), Mumbai

Appeal stand dismissed whereas the assessee’s appeal stand partly allowed in terms of our above order

ITA 5157/MUM/2016[2010-11]Status: DisposedITAT Mumbai01 Sept 2021AY 2010-11

Bench: Hon’Ble Shri Vikas Awasthy, Jm & Hon’Ble Shri Manoj Kumar Aggarwal, Am (Hearing Through Video Conferencing Mode) आयकरअपील सं./ I.T.A. No.5157/Mum/2016 (धििाारण वर्ा / Assessment Year: 2010-11) Bristol-Myers Squibb India Pvt. Ltd. Dcit-6(1) बिाम/ Indiabulls Finance Centre Mumbai. 6Th Floor, Tower-1, Senapati Bapat Marg Vs. Elphinstone West, Mumbai-400 013 स्थायीलेखासं./जीआइआरसं./ Pan/Gir No. Aaccb-4313-Q (अपीलाथी/Appellant) : (प्रत्यथी / Respondent) & आयकरअपील सं./ I.T.A. No.5035Mum/2016 (धििाारण वर्ा / Assessment Year: 2010-11) Dcit-6(1) Bristol-Myers Squibb India Pvt. Ltd. बिाम/ Mumbai. Indiabulls Finance Centre 6Th Floor, Tower-1, Senapati Bapat Marg Vs. Elphinstone West, Mumbai-400 013 स्थायीलेखासं./जीआइआरसं./ Pan/Gir No. Aaccb-4313-Q (अपीलाथी/Appellant) : (प्रत्यथी / Respondent) अपीलाथीकीओरसे/ Appellant By : Shri Jehangir Mistri-Ld. Sr. Counsel प्रत्यथीकीओरसे/Respondent By : Shri Sunil Deshpande & Shri Sushil Kumar Mishra-Ld.Drs सुनवाईकीतारीख/ : 09/06/2021 Date Of Hearing घोषणाकीतारीख / : 01/09/2021 Date Of Pronouncement

For Appellant: Shri Jehangir Mistri-Ld. Sr. CounselFor Respondent: Shri Sunil Deshpande & Shri Sushil
Section 143(3)Section 253Section 92Section 92BSection 92F

…angement which resulted into any direct or indirect benefit to the brand of assessee’s AE, these transactions could not be regarded as international transaction u/s 92B as held by Hon’ble Delhi High Court in the case of Maruti Suzuki India Ltd. V/s CIT (2015; 64 Taxmann.com 150). In this case, it was further held that no adjustment for determination of arm's length price with regard to AMP expenditure can be made by resorting to bright line test or any other similar method which is not provided in the statute. It could be noted that this decision was delivered by the Hon'ble Delhi High Court at a later point of t…

Amadeus India Pvt. Ltd., New Delhi vs. ACIT, Circle 2(2), New Delhi

In the result, the appeal of assessee are allowed

ITA 8700/DEL/2019[2015-16]Status: DisposedITAT Delhi31 May 2021AY 2015-16

Bench: Sh. Anil Chaturvedi & Sh. Amit Shukla(Through Video Conferencing) Amadeus India Pvt. Ltd., Vs. Acit E-9, Connaught Hose, Circle – 2(2), Connaught Place, New Delhi New Delhi - 110001 Pan No. Aaaca 0364 L (Appellant) (Respondent) Assessee By Shri Taran Deep Singh, Adv. Revenue By Shri Surender Pal, Cit-D.R. Date Of Hearing: 18/05/2021 Date Of Pronouncement: 31/05/2021 Order Per Anil Chaturvedi, Am: This Appeal Filed By The Assessee Is Directed Against The Order Dated 19.09.2019 Of The Asst. Commissioner Of Income Tax, Circle-2(2), Delhi Under Section 143(3) R.W.S 144C(13) Of The Act Pursuant To The Direction Of Dispute Resolution Panel (Drp) – 1, Delhi For Assessment Year 2015-16. 2. The Relevant Facts As Culled From The Material On Records Are As Under :

Section 143(2)Section 143(3)Section 144CSection 144C(2)Section 144C(5)Section 92BSection 92CSection 92C(3)Section 92F

…gh Court. In earlier years the issue in dispute has been decided in favour of the assessee by the coordinate Bench by taking into consideration the following decisions of the Hon’ble Jurisdictional High Court:- (i) Maruti Suzuki India Ltd. vs. CIT reported in 381 ITR 117 (Delhi); (ii) CIT vs. Whirlpool of India Ltd. reported in 381 ITR 154 (Delhi); (iii) Honda Siel Power Products Ltd. vs. Dy. CIT reported in 237 Taxman 304 (Delhi); (iv) Bausch and Lomb Eyecare (India) Pvt. Ltd. v. Addl. reported in CIT 381 ITR 227 (Delhi); 5.1 In the year under consideration there is no change in the facts and circumstances of th…

Kimberly Clark Lever P.Ltd., Pune vs. ACIT, Pune

In the result, the appeal of the assessee stands allowed

ITA 2481/PUN/2012[2008-09]Status: DisposedITAT Pune22 Feb 2021AY 2008-09

Bench: Shri Inturi Rama Rao, Am & Shri Partha Sarathi Chaudhury, Jm आयकर अपील सं. / Ita No.2481/Pun/2012 िनधा"रण वष" / Assessment Year : 2008-09 Kimberly Clark Lever P. Ltd., Gat No.934 To 937, Village Sanaswadi Off Nagar Road, Ta- Shirur, Pune-412208. .......अपीलाथ" / Appellant Pan : Aaack4647E बनाम / V/S. Acit, Circle-Xi(I), ……""यथ" / Respondent Pune. Assessee By : Shri Percy Pardiwalla Revenue By : Shri Sandeep Garg सुनवाई क" तारीख / Date Of Hearing : 08.02.2021 घोषणा क" तारीख / Date Of Pronouncement : 22.02.2021 आदेश / Order Per Inturi Rama Rao, Am: This Is An Appeal Filed By The Assessee Directed Against The Final Assessment Order U/S 143(3) R.W.S. 144C Of The Income Tax Act, 1961 (‘The Act’ For Short) Of The Asstt. Commissioner Of Income Tax, Circle-11(1), Pune (‘The Assessing Officer’ For Short) Dated 29.10.2012 For The Assessment Year 2008-09. 2. The Appellant Raised The Following Grounds Of Appeal :- “The Appellant Objects To The Order Dated 29 October 2012 Passed Under Section 143(3) R.W.S. 144(C) Of The Income-Tax Act, 1961 (‘The Act’) By The Assistant Commissioner Of Income Tax, Circle 11(1), Pune [‘Acit’ Or ‘Ao’] Following The Directions Issued By The Dispute Resolution Panel (‘Drp’) In Respect Of The Aforesaid Assessment Year On The Following Among Other Grounds:

For Appellant: Shri Percy PardiwallaFor Respondent: Shri Sandeep Garg
Section 143(3)Section 194HSection 194JSection 40Section 9(1)(vii)

…of the Special Bench of the Tribunal in the case of L.G. Electronics India Pvt. Ltd. vs. ACIT, 22 ITR 1 and the decision of the Hon’ble Delhi High Court in the case of Sony Ericsson India Pvt. Ltd. (supra) and in the case of Maruti Suzuki India Ltd. vs. CIT, 381 ITR 117 and held as under :- “19. In the present case, the assessee-company imports the lens from its foreign AE and after some processing, sells the products on its own. However, the amount of value addition on account of processing in terms of total revenue is not clear from the material on record. That apart, the assessee-company has been throughout c…

ACIT 7(2)(1), Mumbai vs. Mattel Toys (India) P. Ltd, Mumbai

In the result, the appeal of the revenue is dismissed and Cross Objection of the assessee is allowed

ITA 3903/MUM/2016[2010-11]Status: DisposedITAT Mumbai10 Sept 2020AY 2010-11

Bench: Shri M.Balaganesh, Am & Shri Ram Lal Negi, Jm Acit-7(2)(1) Vs. M/S. Mattel Toys (India) R. No. 573, 5Th Floor Pvt. Ltd. 4Th Floor, B Wing Aayakar Bhavan M.K. Road Phoenix House Mumbai – 400 020 Senapati Bapat Marg Lower Parel, Mumbai – 400 013 Pan/Gir No.Aaccm2563P (Appellant) .. (Respondent) Co No.152/Mum/2019 (Arising Out Of Ita No.3903/Mum/2016) (Assessment Year :2010-11) M/S. Mattel Toys (India) Vs. Acit-7(2)(1) R. No. 573, 5Th Floor Pvt. Ltd. 4Th Floor, B Wing Aayakar Bhavan Phoenix House M.K. Road Senapati Bapat Marg Mumbai – 400 020 Lower Parel, Mumbai – 400 013 Pan/Gir No.Aaccm2563P (Appellant) .. (Respondent)

Section 143(3)

…IN THE INCOME TAX APPELLATE TRIBUNAL (VIRTUAL COURT DB-II)-‘J’ BENCH, MUMBAI BEFORE SHRI M.BALAGANESH, AM & SHRI RAM LAL NEGI, JM ACIT-7(2)(1) Vs. M/s. Mattel Toys (India) R. No. 573, 5th Floor Pvt. Ltd. 4th Floor, B Wing Aayakar Bhavan M.K. Road Phoenix House Mumbai – 400 020 Senapati Bapat Marg Lower Parel, Mumbai – 400 013 PAN/GIR No.AACCM2563P (Appellant) .. (Respondent) CO No.152/Mum/2019 (Arising out of ITA No.3903/Mum/2016) (Assessment Year :2010-11) M/s. Mattel Toys (India) Vs. ACIT-7(2)(1) R. No. 573, 5th Floor Pvt. Ltd. 4th Floor, B Wing Aayakar Bhavan Phoenix House M.K. Road Senapati Bapat Marg Mumb…