A.C.I.T. Circle 6(1), Mumbai vs. Inx Media Pvt. Ltd., Mumbai
In the result, appeal of the Revenue is partly allowed
ITA 7216/MUM/2011[2008-09]Status: DisposedITAT Mumbai26 Apr 2017AY 2008-09
Bench: Shri D. Karunakara Rao & Shri Sandeep Gosainacit, Circle 6(1), फनाभ/ M/S. Inx Media Pvt Ltd., R.No.506, 5 Th Floor, 3Rd Floor, Inx House, Apsara Vs. Aayakar Bhavan, M.K. Road, Complex, Dr. Dadasaheb C Mumbai – 20. Bhadmarkar Marg, Grand Road (E), Mumbai – 400 007. स्थामी रेखा सं./ Pan : Aabc15594D (अऩीराथी /Appellant) (प्रत्मथी / Respondent) .. M/S. Inx Media Pvt Ltd., फनाभ/ Acit, Circle 6(1), 3Rd Floor, Inx House, Apsara R.No.506, 5 Th Floor, Vs. Complex, Dr. Dadasaheb C Aayakar Bhavan, M.K. Road, Bhadmarkar Marg, Grand Road Mumbai – 20. (E), Mumbai – 400 007. स्थामी रेखा सं./ Pan : Aabc15594D (अऩीराथी /Appellant) (प्रत्मथी / Respondent) ..
For Appellant: Shri Vijay MehtaFor Respondent: Shri Shishir Dhamija, CIT-DR
Section 32Section 68
…nguishable on facts (para 5.5 and 5-11 of order of FAA). Further, FAA held that the said expenditure for brand building / brand image is an allowable deduction. In this regard, Ld FAA relied on the Gujrat High Court judgment in case of M/s Core Healthcare Ltd 308 ITR 263 and orders of the Tribunal in case of M/s Godrej Tea Ltd (supra) and Spice Communications Ltd, Reliance Jute Ltd, British Electrical Pumps Pvt. Ltd etc. Contents are para 5.16 of FAA‟s order are relevant. Thus, the FAA deleted the entire addition of Rs. 58,65,13,438/-. 16. Before us, on this issue, Ld. DR for the revenue relied heavily on the or…