CIT v. Salora International Ltd.

308 ITR 199High Court2009#1058 most cited

What is CIT v. Salora International Ltd. authority for?

Advertisement and brand promotion expenses are revenue in nature; merely improving brand recognition or deriving an enduring benefit does not automatically convert them into capital expenditure.

103

judgments rely on this decision, according to BharatTax’s citation analysis of 368,382 Indian tax judgments — from 2011 to 2026.

Also referred to as

CIT v. Salora International Ltd. · 308 ITR 199 · Section 37(1) · revenue expenditure · capital expenditure · advertisement expenses · brand promotion · marketing expenditure · enduring benefit test · deduction

Issues it is cited on

Judgments citing CIT v. Salora International Ltd.