CIT v. Monto Motors Ltd.

19 Taxmann.com 57High Court2012#7723 most cited

What is CIT v. Monto Motors Ltd. authority for?

Advertisement expenses incurred to increase sales are generally treated as revenue expenditure. Such expenses are incurred periodically to attract customers and are not intended to create an enduring capital asset.

14

judgments rely on this decision, according to BharatTax’s citation analysis of 366,339 Indian tax judgments — from 2016 to 2019.

Also referred to as

CIT v. Monto Motors Ltd. · advertisement expenditure · revenue expenditure · capital expenditure · increasing sales · enduring benefit

Judgments citing CIT v. Monto Motors Ltd.

CIT v. Monto Motors Ltd. (19 Taxmann.com 57) — Cited in 14 Judgments | BharatTax