CIT v. Asian Paints (India) Ltd.
75 Taxmann.com 152High Court2016#3045 most cited
What is CIT v. Asian Paints (India) Ltd. authority for?
Expenditure incurred on advertisement to promote sales and build a brand is generally considered revenue expenditure and allowable as a business deduction, especially when it does not create an enduring benefit in the nature of a capital asset.
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judgments rely on this decision, according to BharatTax’s citation analysis of 366,339 Indian tax judgments — from 2017 to 2025.
Also referred to as
CIT v Asian Paints India Ltd · business expenditure · revenue expenditure · advertisement expenses · brand building expenses · section 37(1) · enduring benefit · corporate image · promotion of sales
Also reported as
243 Taxmann 348