IDP EDUCATION INDIA PVT. LTD.,NEW DELHI vs. DCIT, NEW DELHI

ORDER

PER BEENA A PILLAI, JUDICIAL MEMBER

IDP Education India P Ltd. Vs. DCIT “1. That on the fact and in the circumstances of the case and in law, the order passed by the Ld.AO is bad in law. 2 The Ld.AO/Ld.TPO erred on facts and in law in making an adjustment to the appellant’s international transactions which resulted in an enhancement of returned income of the appellant by Rs.10,99,12,960/-.

3. That the reference made by ld.AO suffers from jurisdictional error as the Ld.AO has not recorded any reasons in assessment order based on which he reached a conclusion that it was expedient and necessary to refer the matter to ld.TPO for computation of arm’s length price as is required u/s 92CA(1) of the Act.

4. That on the fact and in the circumstances of the case and in law, Ld.AO/Ld.TPO/Hon’ble DRP erred in making adjustment to appellant’s international transactions, relating to (a) provision of student recruitment and office services; and b)payment of IELTS test fee and enquiry on result EOR fee in following manner: 4.1. Not demonstrating the basis for concluding that the comparability analysis conducted in the TP documentation of appellant is inappropriate and inadequate, 4.2. Rejecting the applicability of comparable uncontrolled price (CUP) as most appropriate method for (a) provision of student recruitment and office services, and (b) payment of IELTS test fees and EOR fees; 4.3. Rejecting the additional evidences submitted by appellant which supported application of CUP as MAM for a)provision of student recruitment and office services, and (b) payment of IELTS test fees and EOR fees.

IDP Education India P Ltd. Vs. DCIT 4.4. Rejecting the transaction-by-transaction approach by aggregating student recruitment services and IELTS testing services segment, thereby disregarding the fact that both these segments are functionally different for purpose of application of TNMM. 4.5. Proposing an overall transfer pricing adjustment Rs.10,99,12,960/- which is greater than the amount retained by IELTS Australia i.e. Rs.6,93,20,774/-; 4.6. Disregarding economic adjustments claimed by appellant; 4.7. Selecting current year (i.e. financial year 2010-11) data for comparability purposes (while applying TNMM) despite fact that at time of comparison done by appellant, complete data for f.y. 2010-11 was not available in public domain; and 4.8. Considering inappropriate company /companies as comparables, which are functionally not similar.

6. That on the facts and in the circumstances of the case and in law, Ld.AO erred in initiating penalty proceedings u/s 274 r.w.s.271(1)(c ) of Act without recording any adequate satisfaction for such initiation. That appellant craves leave to add, alter, amend or withdraw any ground of appeal either before or at time of hearing of this appeal as they may be advised. That, the above grounds are independent and without prejudice to each other.”

IDP Education India P Ltd. Vs. DCIT

IDP Education India P Ltd. Vs. DCIT inspection analysis and certification 5. Provision of IS Services Desk TNMM 26,29,879 6. Payment of IELTs test fee CUP 13,04,31,600 7. Payment of EOR fee 10,22,442 8. Payment towards training TNMM 1,14,50,302 services 9. Reimbursement of expenses No 1,96,89,975 received/receivable Benchmark Ld.TPO observed that assessee is a subsidiary of IDP Education Ltd, formerly known as IDP Education Pty. Ltd and was primarily engaged in counselling and guidance services to students desirous of pursuing education in Australia. It is observed that during year under consideration assessee entered into agreement with IELTS Australia Pty. Ltd, pursuant to which it started organising International English Language Testing System (IELTS) tests in India for candidates seeking to study in, work in or migrate to English-speaking countries. 2.3. Ld.TPO observed that international transaction of assessee being provision of student recruitment service to its AE was benchmarked by using CUP, as method and later on Ld.TPO further observed that assessee entered into another international transaction of payment of International English Language Testing System fee to its AE, which was also benchmarked by using CUP as the method. Ld.TPO, accordingly issued show cause notice in connection with international transaction. Ld.TPO called upon assessee to establish as to why TNMM should not be used as most appropriate method and to establish why aggregating student

IDP Education India P Ltd. Vs. DCIT recruitment services and IELTS Testing Services should not be made. 2.4. Assessee filed its reply vide letter dated 24/12/14 by submitting that CUP must be used as most appropriate method to benchmark international transaction of recruitment services and payment of IELTS/EOR fees and that these 2 segments cannot be aggregated since functions performed by assessee are different in both. It was submitted that agreement entered into under these 2 segments are with different parties and are not linked with each other. 2.5. Ld.TPO however rejected benchmarking carried out by assessee and selected TNMM as most appropriate method for benchmarking international transactions pertaining to provision of student recruitment and office services (hereinafter referred to as student recruitment service segment) and IELTS Test Fee and EOR fee (hereinafter referred to as IELTS Testing Segment). Ld.TPO also aggregated arm’s length margin of these 2 segments by using OP/OI as PLI, thereby determined in margin of assessee at 5.12% vis-a-vis -30.96% computed by assessee by using following comparable: Name of the comparable company OP/OI Career Launcher (I) Ltd. 12.67% EDCIL (India) Ltd. 1.53% Overseas Development & Employment (10.29%) Promotion Consultants Ltd. Seed Infotech Pvt.Ltd. 16.60% Arithmetic mean (OP/OI) 5.12% 2.6. Ld.TPO thus proposed an adjustment of Rs.11,63,28,198/-.

IDP Education India P Ltd. Vs. DCIT

IDP Education India P Ltd. Vs. DCIT in the transaction has been listed. Functions performed by assessee are as under: The major functions performed by IDP India in relation to student recruitment services are: i. Student Counselling: The potential student approaches IDP India to know about the various courses offered by the Australian Universities. This function performed under counseling services can be detailed into further parts:  Information and recommendation of educational institutions,  Information on Australian cities and locations.  Information on and assistance with education institution application processing.  Forwarding the offer letter to the student.  Lodging the student visa electronically and helping the student with travel arrangements. ii. Updating the central database: A Central data base of students is maintained by IDP Australia. IDP India updates this data base with the information relating to India students going to various Australian Universities. This data base is a part of MIS which is turn supports the invoicing of client institutions by IDP Australia. iii. Collection of Tuition Fees: IDP India procures and in-turn forwards the demand draft of tuition fee to secure enrolment for the institution selected by the Indian student.

IDP Education India P Ltd. Vs. DCIT iv. Office services: In addition to the provision of student recruitment services, IDP India also provides general administrative and ancillary office services to alliance education providers on IDP Australia’s behalf office services are ancillary to the student recruitment services provided by IDP India as they primarily lead to increase in the awareness about the foreign education institutions in India amongst the Indian students. These services include: a) Securing venue hire for various functions such as examinations, graduation ceremonies, conferences and seminars; b) Providing event management services by structuring the process of examinations, graduation ceremonies, single institution seminars, c) Identifying appropriate advertisement placement opportunities, d) Providing translation and interpreter services; and e) Undertaking commissioned research in specific markets and segments as requested by the education providers. Prior to undertaking any office services, IDP India is required to provide IDP Australia with a ‘schedule of fees’ which must be agreed to by education providers. This schedule of fees is an estimation of cost, which the education provider needs to incur in case it opts to undertake road shows etc. in India through IDP Australia. During year under consideration, office services rendered by IDP India only comprised of conducting road shows.

IDP Education India P Ltd. Vs. DCIT Further it is observed that AE enters into client business agreements with Australian education providers that set out scope of services to be provided by the IDP group, remuneration structure for student placements and detailed course related information and support to be provided by education providers. AE also compiles and manages a database in relation to various courses provided by education providers which is updated on a regular basis and content is essential to ensure that accurate advise is provided to students by assessee in India. (B) Assets: Assessee possesses only furniture, fixtures, fittings, computer equipment, office equipment and software developed by AE. However assessee do not own or develop intangible assets during course of provision of such services. (C) Risks assumed: Assessee bears manpower risk, foreign exchange risk, contracts performance risk and operational risk in India. Assessee can therefore be characterised as a service provider to IDP Australia who is remunerated on basis of No. of students placed/number of road shows held. It is observed that assessee has entered into an agreement with IDP education Pty Ltd which is effective from 1st day of April 2009. The said agreement is placed at page 589 of paper book. As per agreement services rendered by assessee has been tabulated in clause 1.2 at page 590 which is as under:

IDP Education India P Ltd. Vs. DCIT Clause 1.2. Services IDP India shall provide services to the Client with regard to (a) student recruitment related activities in India, including without limitation, providing information and guidance on courses that may be undertaken in Client Education Institutions, qualification requirements, counselling, training , enrolment services and other necessary services with regard to the same (“Recruitment Services”); Notwithstanding anything contained in sub-clause (a) (b) above, the Client shall remain the ultimate authority for finalisation of the admission process for students approaching IDP India for further studies and education to be undertaken at Client Education Institutions; Further, IDP India shall preserve necessary documents/ (c) records regarding the application process undertaken by IDP India on behalf of the Client, IDP India may also provide administrative and ancillary office (d) services : Client Education institutions at their request for a fee (“Office Services Fee”) and upon prior written approval of the Client, including but not to: venue hire, event organisation (including examinations, and grad-a' zr ceremonies), and the conduct of single institution seminars, advertise- placement, translation, commissioned research, secretarial, interpreter, and others (“Office Services”), (collectively referred to as the “ Support Services”)

IDP Education India P Ltd. Vs. DCIT

For the aforestated referred services, assessee is remunerated by its AE as per clause 1.3 which is reproduced hereunder: Clause 1.3: Service Fees (a) The Client will pay IDP India: (i) A fee equivalent to a maximum of 70% of the application processing, fee received by the Client from Client Education Institutions for each student placed at Client Education Institutions by IDP India (‘Recruitment fee’). (ii) A fee equivalent to a maximum of 90% of the Office Services Fee received by the Client from Client Education Institutions for each Office Service. (collectively referred to as the ‘fees’) in the manner set forth in Clause 5. (b) IDP India will make available to Client Education Institutions a schedule of fees for Office Services. This Schedule must be approved in writing by the Client prior to distribution to Client Education Institutions and implementation by IDP India. It has been submitted that the payment bifurcations as mentioned hereinabove has been regularly followed by assessee and its AE. He also submitted that similar agreements has been entered into by AE with other countries like Bangladesh, Shri Lanka and Bahrain. 5.2. Payment of IELTS fee/EOR fee: It has been submitted by Ld.Counsel that this is the 1st year during which assessee has benchmarked international transaction. He

IDP Education India P Ltd. Vs. DCIT submitted that functions performed by assessee under this segment, assets owned and risks assumed has been considered at page 423-425 of paper book. Functions: It has been submitted that assessee administers IELTS test conducted in India for which following functions has to be undertaken: 5.3. IELTS Testing 53.1. Functional Analysis Functions performed by IDP India IELTS tests conducted in India are administered by IDP India. The functions performed by IDP India in this regard are detailed below: i. Collection of IELTS fee: IDP India is responsible for the collection of IELTS fee from a candidate. IDP India collects the full examination fees from the candidates sitting the IELTS exam and then/emits monthly the portion of that fee, as agreed, to IELTS Australia. ii. Obtaining the test material: IDP India is responsible for ordering and obtaining IELTS test materials directly from UCLES. UCLES provides IELTS materials to individual test centres (IDP India being one of the test centre). iii. Administration and conduct of IELTS: IDP India is the local test centre for IELTS in India; hence, it is responsible for the administration and conduct of IELTS within the Indian Territory. Inter-alia, this includes local administration of the IELTS and supervision of the exam centres. iv. Marking of IELTS test papers: The IELTS examiners who mark the exam are appointed by IDP India. These examiners are fully qualified and follow IELTS standardised assessment regulations. The IELTS test has a quality- controlled system of recruitment, training, benchmarking,

IDP Education India P Ltd. Vs. DCIT certification and monitoring of examiners, which IDP India is required to follow. IELTS markers are regularly monitored and tested every two years to retain their certification. Functions performed by IELTS Australia The functions performed by IELTS Australia with respect to the IELTS are described below. i. Formulation/updating of IELTS test papers: The IELTS exam is formulated and regularly updated by international teams of writers who add to the test materials. There is also on-going investment in research to ensure that the IELTS exam remains fair and unbiased to anyone who sits the test. Each joint venture participant i.e. UCLES, BC and IELTS Australia has joint responsibility in ensuring a high level of quality assurance is maintained throughout all aspects of the IELTS exam. ii. Certification and training of examiners: IELTS Australia is responsible for regularly monitoring and certifying the IELTS examiners appointed by IDP India. IELTS Australia is also responsible for imparting requisite training to the IELTS examiners appointed by IDP India.

5.4. Assets: Assessee possesses only furniture fixtures fittings, computer equipment office equipment and software developed by AE. However assessee do not own or develop intangible assets during the course of provision of such services. 5.5. Risks assumed: Assessee bears manpower risk, foreign exchange risk, contracts performance risk and operational risk in India.

without limiting (a) above, to demonstrate that they are (b) independent from the other party in their own marketing and business materials. IA business operations The IELTS Centre acknowledges that IA: 3.5 provides a variety of services to a broad range of clients; (a) may sometimes compete with its clients for business (b) opportunities in a variety of markets; and (c ) is a joint owner of IELTS and this product (and related products, whether solely or jointly owned) is advertised.

6.2. It is observed that agreement is valid for a period of 5 years which may be renewed. Clause 5 enumerates requirements to be fulfilled by IELTS Centre (which is assessee in present case) it has also been agreed by assessee that, it would be responsible for bearing all costs associated with test centres. As per Clause 12, assessee is to deposit amounts payable to AE, after deducting tax at source. 6.3. It has been submitted by Ld.Counsel that these 2 services rendered by assessee are to different AE, and functions performed by assessee under these 2 agreements are separate. He emphasised that these 2 services are independent with each other. He thus objected for aggregation of these 2 services as done by Ld.TPO. Ld.Counsel submitted that similar kind of agreement has been entered into by AE with other countries like Bangladesh, Sri Lanka, Pakistan (Islamabad), Pakistan (Karachi) and Pakistan (Lahore) with identical mode of payment and services to be rendered by the IELTS centres.

IDP Education India P Ltd. Vs. DCIT Ld.Counsel thus submitted that as per rule 10 B (a) of Income Tax Rules 1963, CUP is the most appropriate method for determining arm’s length price of these transaction vis-a-vis TNMM as applied by Ld. TPO aggregating two separate transactions. 6.4. Ld.CIT-DR placing reliance upon orders passed by authorities below submitted that no fault can be found with benchmarking carried out by Ld.TPO as these are interconnected services. Referring to para 10.2 of DRP order Ld.CIT,DR submitted that TNMM as preferred method for its proficiency, convenience and reliability. He submitted that under CUP of high degree of comparability of products and functions such as quality, contractual terms, geographic market, embedded intangibles and foreign currency risk etc has to be met strictly.

IDP Education India P Ltd. Vs. DCIT criteria laid down by Hon’ble Delhi High Court in case of Knorr Bremse India Pvt. Ltd., vs ACIT reported in 286 taxman 318. It is observed that there is no package deal and international transaction in question has been separately valued. Further it also cannot be established that pricing depends upon assessee accepting all of them together. Ld.TPO has failed to establish inextricable connection between the 2 transactions and therefore we are not inclined to accept aggregation of 2 segments. 8.1. The internal comparables selected by assessee under CUP has been used by Ld.TPO in TNMM. At this juncture we also appreciate that for kind of services rendered by assessee CUP is most appropriate method to be applied to determine ALP of international transaction because it seeks to compare price charged or paid for services rendered provided proper comparables are available. It is under this method alone that price charged or paid is directly compared with the price charged or paid in an uncontrolled comparable transaction. Further CUP method is transaction specific method thereby lending more credibility to Lof transaction. We therefore agree with assessee in applying CUP as most appropriate method provided comparables selected by assessee are proper. It is observed that Ld.TPO applied TNMM and made an adjustment. Under such circumstances we are inclined to set aside the matter back to Ld.AO/TPO for fresh determination of ALP of international transaction independently under CUP method. However in case Ld.TPO finds that CUP method cannot be applied either due to non-

IDP Education India P Ltd. Vs. DCIT availability of relevant data, or for some other genuine reason, he may apply any other method for fresh determination of ALP of international transaction of the 2 segments independently. 8.2. Accordingly we allow ground No. 4.4 for statistical purposes.