Pepsico India Holdings Pvt. Ltd. v. ACIT
100 Taxmann.com 159High Court2018#3852 most cited
What is Pepsico India Holdings Pvt. Ltd. v. ACIT authority for?
The revenue must establish, with tangible material, the existence of an international transaction for brand building services between the assessee and an associated enterprise before undertaking benchmarking analysis.
30
judgments rely on this decision, according to BharatTax’s citation analysis of 292,668 Indian tax judgments — from 2019 to 2025.
Also referred to as
Pepsico India Holdings Pvt. Ltd. v. ACIT · international transaction · brand building services · associated enterprise · benchmarking analysis · tangible material · transfer pricing · section 142(2A) · section 143(3) · section 147
Issues it is cited on
Judgments citing Pepsico India Holdings Pvt. Ltd. v. ACIT
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