Ltd. (2016) 381 ITR 154 (Delhi) (iv) Valvoline Cummins (P.) Ltd. v. DCIT
What is Ltd. (2016) 381 ITR 154 (Delhi) (iv) Valvoline Cummins (P.) Ltd. v. DCIT authority for?
The Delhi High Court has affirmed that Advertising, Marketing, and Promotion (AMP) expenses do not constitute an international transaction for the purpose of transfer pricing adjustments under Section 92B of the Income Tax Act, 1961. This ruling clarifies that AMP expenditure, when incurred by an Indian entity, does not inherently create a cross-border transaction requiring an arm's length price (ALP) determination unless it is demonstrably linked to an international transaction.
judgments rely on this decision, according to BharatTax’s citation analysis of 366,005 Indian tax judgments — from 2017 to 2025.
Also referred to as
Valvoline Cummins (P.) Ltd. v. DCIT · AMP expenses · international transaction · transfer pricing · section 92B · arm's length price · bright line test · functional analysis · section 92c · section 92f