ACIT-4(1)(1), MUMBAI, MUMBAI vs. ANIBRAIN DIGITAL TECHNOLOGIES PRIVATE LIMITED, PUNE

ITA 2102/MUM/2026Status: DisposedITAT Mumbai30 July 2026AY 2016-177 pages

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Before: SHRI ANIKESH BANERJEE & SHRI BIJAYANANDA PRUSETH

For Appellant: Shri Manish Shah (A/w)
For Respondent: Shri Surendra Mohan (Sr. DR)
Hearing: 30.07.2026Pronounced: 31.07.2026

PER BIJYANANDA PRUSETH, AM:

These cross appeals filed by the assessee and revenue emanate from the order passed under section 250 of the Income-tax Act, 1961 (in short, ‘Act’) by the National Faceless Appeal Centre [in short, ‘CIT(A)’], dated 22.12.2025 for the assessment years (AY) 2016-17. 2. The grounds of appeal raised by the assessee are as under:

“GROUND NO. I: AD-HOC DISALLOWANCE OF CASH COMPONENT OF MARKETING & SALES PROMOTION EXP.:

1.

1 On the facts and

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