In the result, appeal filed by the Revenue and the cross objection filed by assessee are dismissed
Bench: Shri V. Durga Rao, Hon’Ble & Shri D.S. Sunder Singh, Hon’Ble
section 194H of the Act in relation to trade incentives allowed by the assessee to its retailers. Accordingly, the AO has taken up the issue and after issuing notice, he passed a consequential order by disallowing