DCIT, CIRCLE-15(2), NEW DELHI vs. LG ELECTRONICS INDIA PVT. LTD., NEW DELHI
In the result, the appeal of the revenue in ITA No
ITA 1267/DEL/2020[2007-08]Status: DisposedITAT Delhi15 Oct 2025AY 2007-08
Bench: Shri Mahavir Singh & Shri M. Balaganesh
For Appellant: Shri Ajay Vohra, Sr. AdvFor Respondent: Shri Dharm Veer Singh, CIT(DR)
transfer pricing adjustment of Rs.
809,06,65,961/- on account of alleged brand building activity undertaken by the assessee for the AE as under:-
Computation of TP adjustment
Rs.
Value of sales
1,25,64,10,00,000
AMP/Sales of the comparables
3.69%
Amount that represents bright line
4,636,152,900
Expenditure on AMP by assessee