M/S GLAXOSMITHKLINE CONSUMER HEALTHCARE LTD.,GURGAON vs. ACIT, CHANDIGARH
In the result, the appeal of the assessee is, therefore, allowed for statistical purposes
ITA 265/CHANDI/2016[2007-08]Status: DisposedITAT Chandigarh26 Nov 2018AY 2007-08
Bench: The I.T.A.T. Drawing Our Attention To The Facts Of The Case The Ld. Counsel For Assessee Pointed Out That The Assessee Was A Public Limited Company Incorporated Under The Companies Act, 1956 & 2 A.Y.2007-08
For Appellant: S/Shri Ajay Vohra, AdvFor Respondent: Shri J.S. Kehlon, Addl
Section 143(3)Section 144C
Transfer Pricing order for the relevant assessment year
dated 29.10.2010, the TPO had undertaken benchmarking
analysis on advertisement, marketing and promotional
expenses ( in short referred to as ‘AMP’ expense) incurred
by the assessee, applying bright line test and holding
thereafter that any expenditure in excess of bright line was
for the promotion of the brand/trade name which was
owned