M/S ESSILOR INDIA P LTD,BANGALORE vs. DEPUTY COMMISSIONER OF INCOME TAX,, BANGALORE
In the result, the both the appeals are treated as partly allowed
ITA 227/BANG/2015[2010-11]Status: DisposedITAT Bangalore05 Feb 2016AY 2010-11
Bench: Shri Vijay Pal Rao & Shri Inturi Rama Raoit(Tp)A No.29/Bang/2014 (Assessment Year: 2009-10) & It(Tp)A No.227/Bang/2015 (Assessment Year: 2010-11) M/S.Essilor India Pvt.Ltd. No.71/1, Brigade Plaza, 6Th Floor, S C Road, Gandhinagar, Bangalore-9. … Appellant Pan:Aaace 4623 J Vs. Deputy Commissioner Of Income-Tax, Circle 11(3), Bangalore. … Respondent
For Appellant: Shri S.Ramasubramanyam, CAFor Respondent: Smt. Neera Malhotra, CIT(DR)
Section 143(3)Section 14ASection 234C
928
advertisement expenses of Rs.8,86,67,743/-)
Profit
19,23,40,672
OP/OC
20.22%
Additional advertisement expenses
8,86,67,743
incurred for promotion of brand on behalf of the AE
Arm’s Length Price
NIL
Reimbursement received for advertisement expenses incurred for brand promotion of AE’s products
ITA No.29/B/14 & 227/B/15
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(i) Adjustment