UNITED BREWERIES LIMITED,BANGALORE vs. JOINT COMMISSIONER OF INCOME TAX, SPECIAL RANGE- 7, BANGALORE
In the result, the appeals of the assessee are partly allowed for statistical purposes
ITA 345/BANG/2021[2016-17]Status: DisposedITAT Bangalore29 Aug 2023AY 2016-17
Bench: Shri Chandra Poojari & Smt. Beena Pillai
For Appellant: Shri Ankur Pai, A.R. a/wFor Respondent: Shri Saravanan B., DR
Section 143(3)Section 144BSection 144C(13)Section 14ASection 250Section 92C
section 14A of the Act
2,54,85,000
Depreciation on goodwill
88,72,487
Disallowance of digital media expenses
17,95,97,760
Disallowance of TV advertisement expenses
34,35,36,727
Disallowance of sponsorship expenses
661,27,35,644
The AO accordingly proposed to assess the income of the assessee at Rs.1122,29,03,119
