PROCTER & GAMBLE HYGINE & HEALTH CARE LTD,MUMBAI vs. ADDL CIT RG 7(1), MUMBAI

आदेश / O R D E R PER AMIT SHUKLA (J.M): The aforesaid appeal has been filed by the assessee against order dated 06/01/2014 passed by ld. CIT(A)-15, Mumbai in relation to the penalty proceedings u/s.271(1)(c) for the A.Y.2004-05. 2. In the grounds of appeal, the assessee has raised following grounds:-

2 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited GROUND I: The Learned Commissioner of Income Tax (Appeals)-15, Mumbai ("the CIT(A)") erred in upholding penalty levied by the Joint Commissioner of Income Tax Range 8(2), Mumbai ("the A.O.") on account of disallowance made by restricting the claim u/s 80IB from 100% to 30% in respect of Kundaim Unit c alleged ground that it represented merely an extension of an existing unit and not a new unit. GROUND II: The CIT(A) erred in upholding the penalty levied by the AO on account of deduction claimed u/s by reducing 90% of the entire other income by way of interest, miscellaneous income, etc. GROUND III: The CIT(A) erred in upholding the penalty levied by the AO on account of deduction claimed by reducing the profits determined u/s 801B from the "profits of the business" compute purpose of deduction u/s 80HHC by invoking the provisions of Section 801B(13) r.w.s 801A(9). GROUND IV: The CIT(A) erred in upholding the penalty levied by the AO under Section 271(1(c) of the adjustment made by the Transfer Pricing Officer in respect of international transaction. export of finished goods.

Additional Ground No. V On the facts and in the circumstances of the case and in law the Ld. Assessing Officer (the AO) erred in initiating the penalty proceedings without specifying the reason for penalty initiation under section 274 r.w.s. 271(1) (c) of the Act. The Appellant prays that the notice initiating penalty is ambiguous in the absence of clear mention of the limb under which penalty is

3 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited initiated, the notice is therefore invalid, and the penalty is unsustainable hence the penalty proceedings ought to be dropped.”

Particulars from Quantum of ClT(A)'s order Order of Order of CIT(A) Ground Assessment Addition in quantum Tribunal against the before Order u/s. made by AO proceedings dated August penalty order the 143(3) 25,2023 in u/s. 271(l)(c) Hon'ble quantum Tribunal proceedings in Penalty appeal Disallowance of 254,753,254 Disallowance Allowed (Para Penalty deleted - Advertisement upheld by the 4.1-4.9) [Para 3.3(i) & (ii)] expenses on CTT(A) (Page 23) production of television films and commercials holding the same as capital

4 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited expenditure amounting to Rs. 2,547.53 Lakhs. Disallowance of 1,943,935 Disallowance Allowed (Para Penalty deleted - expenditure upheld by the 5. 1-5,6) [Para3.3(iii)&(iv)] incurred on CIT(A) (Page 24) Moulds and Dies considering the same to be capital expenditure amounting to Rs. 19.43 Lakhs without prejudice to the above, C1T(A) erred in restricting the depreciation at the rate applicable to plant & machinery Restricting Disallowance Dismissed Penalty upheld Ground I deduction upheld by the (Para 6. 1-6. [Para3.3(v)-(vii)] claimed u/s. 80- CIT(A) 12) (Page 26) IB in respect of Vicks Vaporub (Tins) line to 30% as against 100%, alleging that the new line was only an extension of the existing industrial undertaking. Reduction in Disallowance Dismissed Penalty deleted claim of upheld by the (Para 9.1 - [Para3.3(viii)&(ix)] 116,395,419 deduction u/s C1T(A) 9.6) (Page 27) 80 IB by reducing the

5 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited profits of the undertakings by disregarding certain incomes amounting to Rs. 331.98 akhs Reduction in Disallowance Allowed (Para Penalty deleted - claim of upheld by the 8.1 - 8.7) [Para3.3(viii)&(ix)] deduction u/s, CIT(A) (Page 27) 801B by allocating certain head office expenses like salary, depreciation, interest on turnover basis to profits derived from Honda unit and Kundaim unit Disallowance in 983,147 Disallowance Allowed (Para Penalty deleted - respect of upheld by the 7. 1-7.5) [Para 3.3(x] (Page depreciation tin CIT(A) 28) left behind assets at vicks vaporub unit location at Honda Location amounting to Rs. 9.83 Lakhs Reduction on Disallowance Ground not Penalty upheld Ground claim u/s upheld by the pressed (Para [Para 3.3(xi)] II 80HHC by CIT(A) to the 10.1) (Page 28) reducing 90% of extent of Rs. entire other 22,55,107 income by way of interest and miscellaneous income amounting to Rs. 2,890,433 118.40 Lakhs

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Claim of Allowed (Para Penalty upheld Ground deduction u/s. ll.l-11.6) [Para 3.3(xi)] III 80HHC in (Page 28) respect of profits from 80IB units Transfer pricing TPO's Ground not Penalty upheld Ground adjustment in 1,65,00,000 approach was pressed (Para [Para 3.3(xvi)] IV respect of the rejected and 12) (Page 32) international accordingly, transaction of the addition export of made by the finished goods TPO did not to the AEs survive. Fresh addition of Rs. 1,67,69,729 was made by the CIT(A) Department’s Appeal before the ITAT (on quantum proceedings.

Disallowance of 1,00,000 Addition Dismissed NA - Foreign deleted by (Para 14.1- Travelling the CIT(A) 14.6 (Internal Expenses page 31-34) amounting to Rs.10 Lakhs Addition on 51,084,214 Addition Remanded NA - account of deleted by back to AO MODVAT credit the CIT(A) (Para 15.1 – relating to 15.7)(Internal closing stock page 34-38) amounting to Rs.6.10 lakhs and increase in value of stock amounting to Rs.510.84 Lakhs

7 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited 5. Coming to the issue raised in ground No.1 with regard to levy of penalty on account of disallowance made by restricting the claim u/s 80IB in respect of Vicks Vaporub (Tins) Line which was allowed by the ld. AO @ 30% as against the claim of 100% by the assessee. 6. The brief facts are that in the return of income assessee has claimed deduction u/s.80IB in respect of existing Vicks unit at 30% and the new Vicks VapoRub (Tins unit) at 100%. The contention of the assessee was that the new unit was set up in AY 2001-02, which fact has been mentioned in the Form No. 10CCB issued by the auditor for the new unit. However, the ld. AO in the assessment order restricted the claim to 30% on the ground that the new unit is nothing but extension of the existing unit. The same was also upheld by the ld. CIT (A). Before the Tribunal in the quantum proceedings assessee furnished form 10 CCB for the existing unit as well as the new unit and was also submitted that the new unit was set up in 2001-02 and that some plant and machinery was commonly used between the existing and new unit but new unit was made our of new machinery. However, the Tribunal upheld the disallowance after observing as under:-

6.8. We have given thoughtful consideration to the rival submission and perused the material on record. We find that that the Assessee has claimed that Vaporub-10 gm Unit was set up as a new unit during the Financial Year relevant to the Assessment Year 2001-02. However, this position has been disputed by the Revenue.

8 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited 6.9. On perusal of Audit Report in Form 10CCB filed by the Assessee in support of its claim for deduction at the rate of 100% in respect of Vaporub-10 gm Unit, we find that it has been stated as under (a) Paragraph 8. Date of Commencement of Operation by the Undertaking: 01/04/2000 (b) Paragraph 18 - (a) Has the industrial undertaking received any machinery or plant on transfer which was previously used for any purpose No, (b) If yes, please specify value of machinery received on transfer: Not Applicable, (c) Total Value of machinery or plant used in the business: INR 2,77,70,116/- and (f) number of workers employed in the manufacturing process: 16 (c) Paragraph 19 Total Sales of the Undertaking: INR 31,23,96,364/- (d) Paragraph 21 Profits and Gains derived by the undertaking/enterprise from the eligible business: INR 10,81,22,810/- (e) Deduction under section 801B INR 10,81,22,810/- We note that while the case set up by the Assessee is that old plant and machinery was used it was less than 20%, Form 10CCB states that the undertaking had not received by way of transfer any plant and machinery previously used. 6.10. On perusal of Depreciation Schedule annexed to the separate Profit and Loss Account and Balance Sheet drawn up for Vaporub-10 gm Unit, we find that the Plant & Machinery as at 01/04/2002 is stated to be INR 2,77,70,115/-. However, the breakup of such machinery or the details thereof have not been furnished by the Assessee during the assessment or the appellate proceedings to controvert the findings by the Assessing Officer that no new unit was set up. 6.11. Thus, there is nothing on record to support contention of the Assessee that old plant and machinery used for setting up of the Vaporub-10 gm Unit was less than 20% of the entire plant and machinery.

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6.12. Ld. Authorised Representative for the Assessee had vehemently contended that the Assessing Officer had relied upon the judicial precedents to support the contention that the deduction under Section 801B of the Act would be available (a) even if same product is produced by the new undertaking, (b) the new undertaking is set- up under the same building, and (c) even if the new undertaking in expansion of undertaking, and (d) dehors the new undertaking having common electricity connection, store room and ancillary activities. We note that none of the judicial precedents cited deal with a situation where all the above factors are present at the se wine. In the present case the product manufactured is same, the new undertaking has been set-up in the existing building with common amenities and involving some common equipment. Be that as it may, even if all the other conditions are assumed to be satisfied, the Assessee would not be able to claim deduction under Section 801B of the Act at the rate of 100% since the Assessee has failed to establish that the unit has been set up by transfer of old plant and machinery of less than threshold limit of 20%. While we agree with the Learned Authorised Representative of the Assessee that the threshold limit is to be tested in the year of set-up and the building cost cannot be included in computing the aforesaid threshold limit, there is nothing on record to show that the aforesaid eligibility condition was met in the initial assessment year or the year of set-up. There is nothing on record from which it could be established or inferred that plant & machinery of specified value was deployed/used to set-up Vaporub- 10 gm Unit as claimed by the Assessee. The Assessing Officer had returned a finding that the Assessee had merely bifurcated the written down value of plant and machinery amongst the units on a pro-rata basis and the same has gone uncontroverted during the appellate proceedings. Though, the Vaporub-10 gm Unit is claimed to set-up during the Assessment Year 2001-02, it cannot be said that the claim made by the Assessee has been accepted by the Revenue in any of the preceding years. In absence of the supporting documents/details which support the claim of the Assessee as aforesaid, we are not inclined to accept the contention of the Assessee that deduction under Section 801B of the Act is available for 100% of the profits from Vaporub-10 gm Unit. Accordingly, Ground No. III raised by the Assessee is dismissed.

10 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited 7. In the course of hearing, we had asked the ld. Counsel to demonstrate that common machinery which is used in the new Vicks unit is less than 20% which has been claimed by the assessee and at the time of original quantum proceedings, same could not be substantiated, the ld. Counsel submitted the workings as given in audit report wherein it has been declared that only 8.33% of the machinery was commonly used, In support, assessee has filed form 10CCB alongwith the financials of Vicks VapoRub - Tins Unit for AY 2004-05 and Form 10CCB along with the financials of Vicks VapoRub Others Unit for AY 2004-05. Apart from that, it has been submitted that various decisions were also cited on different proposition which the Tribunal has observed that assessee has not cited any one decision which is direct proposition. Thus, he submitted that, at the most it is a debatable issue as to whether assessee’s right in claiming deduction @100%. 8. The ld. DR on the other hand relied upon the observation and findings of the Tribunal and submitted that assessee has failed to substantiate the claim @100%. 9. The sole reason for the Tribunal upholding the disallowance made by the AO is that assessee has failed to establish that unit which has been set up by transfer of old plant and machinery was less than threshold limit of 30%. Even though, the threshold limit is to be decided in the year of set-up and the building cost, however, before us assessee has stated that it may not be able to substantiate with bills and vouchers but in the audit report for

11 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited A.Y.2001-02 had stated that only 8.33% of the machinery was commonly used and mostly it was new plant & machinery. It has been stated that new plant was set up to manufacture 10 gm packing though the product was same but the plant & machinery was entire different. Though the matter has been adversely viewed by the Tribunal on the ground that assessee was not able to establish the transfer of old plant and machinery less than threshold limit of 20% however, assessee’s claim was based on audit report certifying the plant and machinery which was set up in A.Y.2001-02 though the bills were not available at the time of assessment proceedings for A.Y.2004-05. Thus, it cannot be claimed that assessee has furnished any inaccurate particulars of income when the claim was based on audit report. Thus, for the purpose of levying penalty u/s.271(1)(c) finding given in quantum proceedings cannot be conclusive for the purpose of penalty proceedings, because the assessee claim was based on auditor’s report and the earlier year claim made from the basis of audit report of 10CCB has not been disturbed. Thus, there cannot be case of furnishing of inaccurate particulars and accordingly, penalty levied by the ld. AO is deleted. 10. In so far as levy of penalty on account of deduction claimed u/s.80HHC by reducing the profit determined u/s.80IIB, the assessee’s case has been that while calculating deduction u/s.80HHC, 90% of the other income of Rs.11,84,04,966/- which comes to Rs.10,65,64,469/- has been reduced relying upon Annexure ‘B’ to Form 10CCAC issued by the Auditor. On the other hand, the ld. AO while calculating the deduction

12 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited u/s.80HHC reduced 90% of entire other income, instead of 90% of income by way of interest, miscellaneous income etc. of Rs.10,65,64,469/- as computed by the assessee. However, this ground was not pressed before the Tribunal due to small quantum of the amount involved. 11. We find that the deduction claimed by the assessee was based on Auditor’s report in Form 10CCAC and only issue is of the other income of Rs.13,604/- which was not considered for deduction by the assessee. This other income was in the form of foreign exchange having direct nexus with its operating business income. Since it is a debatable issue and assessee’s claim was based on Auditor’s report, therefore, penalty cannot be levied for furnishing of inaccurate particulars of income. Accordingly, the same is deleted. 12. In so far as levy of penalty u/s.80HHC by reducing the profits determined u/s.80IB, the same is decided in favour of the assessee by the Tribunal after observing as under:- “11.6. On perusal of above decision of the Tribunal, we find that identical issues stands decided in favour of the Assessee by the decision of the Hon‟ble Bombay High Court in the case of Associated Capsules Pvt. Ltd. Vs. DCIT : 332 ITR 42 (Bom). The provisions of Section 80IA(9) of the Act are attracted only in the case where total deduction allowed under Heading C of Chapter VIA of the Act dealing with „Deductions in respect of certain incomes' exceed the profits of the business. Thus, Section 80IA(9) of the Act curtails the allowance of deduction and not the computation of deduction under any other provisions under Heading C of Chapter VIA of the Act dealing with „Deductions in respect of certain incomes'. Accordingly, we hold that the reduction of

13 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited the amount of deduction computed under Section 80HHC made by the Assessing Officer cannot be sustained and therefore, the Assessing Officer directed to re-compute the deduction under Section 80HHC of the Act as per the judgment of the Hon‟ble Bombay High Court in the case of Associated Capsules Pvt. (supra). Thus, Ground No. VIII raised by the Assessee is allowed. Thus, penalty levied by the ld. AO on this disallowance is deleted. 13. Now, coming to the levy of penalty in relation to transfer pricing adjustment, the brief facts are that during ring the relevant previous year, the assessee had, inter alia, exported finished goods (predominantly comprising of the product - Vicks Vaporub - Apophatic variant) to its AE, for the AE to market and sell the products in its own market and therefore, qua the said transaction, the assessee acted as a low-risk manufacturer. 14. The assessee also sold a similar product (Vicks Vaporub - Ayurvedic variant) in the domestic market. However, in the domestic market, the assessee was undertaking the marketing and distribution functions and also undertaking significant marketing risks and therefore, was acting as an entrepreneur Further, the formulation of the product (Vicks Vaporub) sold in the domestic market was very different than the product sold in the export market. Since internal method of comparability could not be applied, the assessee benchmarked the aforesaid international transaction of export of finished goods by using external Transactional Net Margin Method (TNMM") as the most appropriate method instead of Internal TNMM.

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15 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited 17. Here, in this case the TP adjustment of Rs.1,65,00,000/- made by the ld. TPO which was the basis on which penalty proceedings were initiated, but same has been deleted by the ld. CIT(A). However, he has made a fresh TP addition by following entirely different methodology. Though earlier the addition made by the TPO was Rs.1,65,00,000/- and now after fresh addition it is Rs.1,67,69,729/- on a different ground altogether. Thus, ld. AO cannot levy penalty in respect of addition or enhancement made by the ld. CIT (A), because when any addition or enhancement is made by the CIT (A), then only CIT (A) can initiate penalty proceedings while making enhancement or can direct the AO to initiate penalty proceedings. Thus levy of penalty by the AO on the addition made by the AO cannot be sustained. 18. In any case, during the course of TP study proceedings, the assessee has disclosed all the relevant facts and duly explained and justified the manner of benchmarking in the TP study report to substantiate that the same was done with due diligence in accordance with the rules. It is not the case of the ld. AO that computation of arm’s length was not done in good faith and not with due diligence in terms of Explanation 7 to section 271 (1) (c). Thus, the penalty cannot be levied on TP addition in absence of any overt act by the assessee, which discloses any conscious and material suppression as held by the Delhi High Court in the case of PCIT vs. Verizon India Pvt. Ltd in ITA No.460/2016. Thus, on this ground also penalty levied by the ld. AO is directed to be deleted.

16 ITA No.2298/Mum/2014 M/s. Procter & Gamble Hygiene and Health Care Limited 19. Since, we have already deleted penalty on merits, addition ground raised by the assessee has become purely academic.

Order pronounced on 29th December, 2023.

Sd/- Sd/- (GAGAN GOYAL) (AMIT SHUKLA) ACCOUNTANT MEMBER JUDICIAL MEMBER Mumbai; Dated 29/12/2023 KARUNA, sr.ps

Copy of the Order forwarded to : 1. The Appellant 2. The Respondent. 3. CIT 4. DR, ITAT, Mumbai 5. Guard file. //True Copy//

BY ORDER,

(Asstt. Registrar) ITAT, Mumbai